The advent of modern electronic multimedia publishing and delivery systems extends previous modes of publishing to incorporate new media and new features. For example, a growing number of conferences, particularly in the field of Computer Science, are creating electronic proceedings that are made available on CD-ROM or via networks and are extending the proceedings to incorporate non-textual materials, such as video or audio segments, and new features, such as retrieval mechanisms and hypertext cross-linking. In this paper we discuss interactive multimedia publications (IMMpubs), drawing on our experience creating such electronic conference proceedings and other multimedia publications. Our discussions emphasize the continuing role of text, highlight the pitfalls of some publication systems, and illustrate the potentials of interactive multimedia publications.