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This article attempts to measure the effect ofmaterialistic inclination on the degree of lifesatisfaction. The study is based on a sample of about1600 respondents randomly selected from differentparts of the city state of Singapore. Theserespondents were divided into two distinct groups withhigh or low materialistic inclination. It wasobserved that when these respondents were asked torate the importance of the nine items from Kahle'sList of Values, the ratings of seven of these itemswere found to be significantly different between thetwo groups. The two groups also indicated differentchoices when asked to rate the things they wanted mostout of life. Finally, it was revealed that they alsoreported different degrees of satisfaction withvarious domains in life in general. However, as withregard to satisfaction with life in Singapore inparticular, there were no significant differencesobserved between the two groups.

This paper summarises the findings of a large-scale lifestyle study of Singaporeans. Using a stratified sampling approach, the values, the attitudes, and the aspirations of Singaporeans were examined to generate descriptive profiles of typical Singaporeans.