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Human-assisted introduction of alien plants is causing ecosystem transformations worldwide and is considered an important threat to biodiversity. We provide a European assessment of habitat levels of invasion in heathlands and scrub and identify successful alien plants and invasion trends across biogeographical regions. We analysed a geographically stratified data set of 24,220 dwarf shrub and scrub vegetation plots sampled across Europe. Among the 6547 vascular plant taxa occurring in these plots, we identified 311 neophytes (4.8%, i.e. alien species introduced in Europe or its sub-regions after 1500 AD) and compared five metrics of the level of invasion in (i) EUNIS habitats, (ii) broad habitat groups and (iii) biogeographical regions of Europe. We related habitat-specific levels of invasion to elevation and climatic variables using generalized linear models. Among neophytes, phanerophytes of non-European origin prevailed. The most frequent neophytes in the plots were Prunus serotina, Robinia pseudoacacia and Quercus rubra among phanerophytes, Impatiens parviflora among therophytes, and Erigeron canadensis and Solidago gigantea among hemicryptophytes. Levels of invasion significantly differed among habitats and biogeographical regions. The most invaded habitat was Macaronesian lowland scrub, followed by riparian scrub, Rubus scrub and forest-clearing scrub of temperate Europe, and coastal dune scrub of the Atlantic region. The levels of invasion were low in the shrublands of the Arctic and Mediterranean regions and decreased with elevation within habitats. Results suggest that insularity, low elevation, frequent disturbances, and high availability or considerable fluctuation of resources promote neophyte invasions in European shrublands.