54 results on '"Gonzalez, Jose Antonio"'
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2. Online Purchasing Behavior of Portuguese Consumers of Garment and Beauty Products During the COVID-19 Pandemic
3. Exploring the Impact of Esthetics and Demographic Variables in Digital Marketing Campaigns
4. Augmented Reality: Toward a Research Agenda for Studying the Impact of Its Presence Dimensions on Consumer Behavior
5. Has It Ever Been the Fashion Blog’s Dusk? A Thematic Analysis-Based Research on the Anguishes in the Post-transition from Text Blog Writers to the Ready-Made Scroll, Scroll, Scroll Instagram Images
6. The Impact of Food Delivery Applications on the Restaurant Industry: The Perception of Restaurant Managers in the Metropolitan Area of Porto
7. Optimizing Marketing Through Web Scraping
8. Online Shopping Experience on Satisfaction and Loyalty on Luxury Brand Websites
9. Study of the Online Fashion Consumer Shopping Journey and the Effects of Digital Communication Media: Case Study MO Online
10. Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
11. Exploratory Analysis of Financial Literacy and Digital Financial Literacy: Portuguese Case
12. Impact of E-commerce on Corporate Sustainability—Case Study
13. Web Marketing Trends—Case Study of Trigénius
14. Systematic Literature Review—Factors of Loyalty and Acceptance in Voice Commerce
15. Management Model and Capture of Benefits Integrated into the Practice of Project Management
16. Production, Exhibition, and Promotion of the Peruvian Web Series: Miitiin, Brigada de Monstruos y Leo en el Espacio
17. Social Commerce—When Social Media Meets E-commerce: A Swiss Consumer Study
18. Understanding Bullying and Cyberbullying Through Video Clips on Social Media Platforms
19. The Impact of Surprise Elements on Customer Satisfaction
20. The Social and Financial Impact of Influencers on Brands and Consumers
21. Gender Bias in Chatbots and Its Programming
22. The Influence of Social Media on Voters’ Decision-Making Process in Portugal: A Case Study
23. Hybrid Entrepreneurship: A Systematic Review
24. How Endorser Promotes Emotional Responses in Video Ads
25. Impact of Mobile Apps on Building Customer Relationships and Financial Support for the Football Club: Findings from Ruch Chorzów
26. Social Media Followers: The Role of Value Congruence and the Social Media Manager
27. Analysis of #YoDecidoCuando (I Decide When) Campaign on TikTok, as Educational Communication for Teenage Pregnancy Prevention
28. Relationship Marketing on Higher Education Institutions (HEI) in Times of Pandemic (Covid-19)
29. QR Codes Research in Marketing: A Bibliometric and Content Analysis
30. Relationship Marketing, The Way to Customer Satisfaction and Loyalty
31. Omnichannel Marketing in Ambato’s SMEs
32. The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users
33. Behaviour of the Adolescents and Their Parents in Relation to the Micro-Influencers in Instagram
34. Digital Innovation Hubs: SMEs’ Facilitators for Digital Innovation Projects, Marketing Communication Strategies and Business Internationalization
35. Rethinking Smart Mobility: A Systematic Literature Review of Its Effects on Sustainability
36. Technology Acceptance: Does the Users Accept the Change of Operating System of Their Smartphone?
37. The Power of a Multisensory Experience—An Outlook on Consumer Satisfaction and Loyalty
38. Consumer Profile and Behavior in Specific Marketing Contexts: A Study on Luxury Brands
39. A Model for Municipality Buildings Renting Auction on Algorand Blockchain
40. How Brand Marketing Communications Affect Brand Authenticity for Fast-Moving Consumer Goods
41. CRM and Smart Technologies in the Hospitality
42. Database Performance on Android Devices, A Comparative Analysis
43. Internal Stakeholders’ Readiness for Developing Smart Railway Services Through Crowd-Based Open Innovations
44. Develop a Virtual Learning Environment (Eva) to Train Agents in Security and Private Surveillance
45. Information Visualization (InfoVis) in the Decision Process
46. Models of Destination Loyalty at Heritage Sites: Are We There Yet?
47. A Systematic Approach to Segmentation Analysis Using Machine Learning for Donation-Based Crowdfunding
48. Intellectual Capital Versus Competitive Advantages: Together Which Underlines Some Relevant Literature?
49. Press Consumption in Chile During COVID-19: Digital Marketing Variables at Analysis
50. Blockchain Use Possibilities: A Systematic Literature Review
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