1. Product price alignment with seller service rating and consumer satisfaction.
- Author
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de Matta, Renato and Lowe, Timothy J.
- Subjects
- *
CUSTOMER satisfaction , *PRICES , *CUSTOMER services , *CUSTOMER feedback , *QUALITY of service - Abstract
Empirical studies have shown strong evidence that a seller with a better customer feedback score is able to charge a higher price for his/her product or service. We study the problem faced by the seller of setting the price with the objective of maximizing expected revenue over a finite number of periods. Modeling the problem requires building a system of processes that includes: (1) the customer arrival and formation of customer reservation price; (2) the customer feedback collection and aggregation into a Seller Service Rating (SSR); and (3) determining how much to charge customers. Because of the technical difficulty in finding analytical solutions that fully reflect the closed-loop interconnections between these processes, we develop a simulation–optimization approach to solve the problem. We present a computational study and report on results of numerical experiments providing interesting insights on how the retailer could startegically align the price he charges with his service quality performance. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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