11 results on '"Veloutsou, Cleopatra"'
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2. The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract.
3. Company Initiated Communities of Fantasy and Brands as Relationship Builders.
4. Materiality of Online Brand Community.
5. Predicting Disloyalty to a Search Engine: The Role of Satisfaction, Brand Relationship, Reputation and the Search Engines Features.
6. The Role of Online Social Interaction in the Recommendation of a Brand Community.
7. What Drives Anti-brand Community Behaviours: An Examination of Online Hate of Technology Brands.
8. The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach.
9. Brand Manager's Planning Role for Fast Moving Consumer Good Products.
10. Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies.
11. A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice.
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