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The energy transition into a modern power system requires energy flexibility. Demand Response (DR) is one promising option for providing this flexibility. With the highest share of final energy consumption, the industry has the potential to offer DR and contribute to the energy transition by adjusting its energy demand. This paper proposes a mathematical optimization model that uses a generic data model for flexibility description. The optimization model supports industrial companies to select when (i.e., at which time), where (i.e., in which market), and how (i.e., the schedule) they should market their flexibility potential to optimize profit. We evaluate the optimization model under several synthetic use cases developed upon the learnings over several workshops and bilateral discussions with industrial partners from the paper and aluminum industry. The results of the optimization model evaluation suggest the model can fulfill its purpose under different use cases even with complex use cases such as various loads and storages. However, the optimization model computation time grows as the complexity of use cases grows. [ABSTRACT FROM AUTHOR]

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