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Considering the Social Identity Theory in an experiential tourism destination and using a netnoghaphic perspective, this paper (i) analyses the main topics associated with an experiential tourism destination and (ii) studies the relationships among destination determinants (i.e., destination attachment, hedonic emotions, spiritual experiences, and information, satisfaction, and loyalty). Camino de Santiago 518 effective post titles published on TripAdvisor were scrapped and analysed using a netnographic and correspondence analyses. Results show that there are three main topics associated with an experiential destination: (1) experiences and emotions, (2) information about Camino de Santiago, and (3) destination-brand recommendations. There is a main cluster where destination loyalty, destination identity, hedonic emotions, and negative experiences/aspects are close to the 5-score. A second cluster focused on information comments is not associated with other variables or scores. This article adds value to previous work because (1) it adopts a netnographic point of view, (2) it uses social media and user-generated content in the tourism industry, and (3) it provides strategies for experiential marketing in the tourism industry. [ABSTRACT FROM AUTHOR]

The need for in-depth knowledge of mature market segments and the need to overcome the limitations of using traditional methods to segment them motivate this study. The research objectives are (1) to examine neural networks, specifically Kohonen’s self-organising maps (SOM), as an alternative to traditional statistical segmentation methods (hierarchical and non-hierarchical cluster analysis) and (2) to identify segments in the mature market which may direct its targeting. The results show the superiority of non-hierarchical clustering and SOM over hierarchical clustering, and demonstrate their complementary nature. In addition, significant segments with particular characteristics are found in the mature market. [ABSTRACT FROM AUTHOR]

This study was designed to examine the portrayal of men and women in a sample of 370 Spanish television commercials. The general objective was to compare and contrast the plurality and similarities between men and women as regards both gender role portrayals and sexism levels and also product stereotyping as the association of certain kinds of products with gender. In addition, we examined the type of social relationship held by the main actor/actress in the commercial. Applying content analysis methodology, the results highlight a feminine culture and a social reality moving steadily toward gender equality and complementariness between genders, albeit still within the framework of the traditional family model, which characterizes women as homemakers and mothers. [ABSTRACT FROM AUTHOR]