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The misuse of anabolic androgenic steroids for the purpose of enhancing performance continues to be a difficult problem for major sport organizations. After nearly fifteen years of education, research, and testing there is still ample evidence that the problem has not been effectively solved. The roots of the problem lie somewhere in the psychology, sociology, and economics of sport. Athletes are not drug users by nature and the point of the drugs is not to obtain a high, it is to enhance performance and win. Athletes are placed in an approach-avoidance conflict, the public expects them to win and rewards the winners, and they are expected to play fair. Many do play fair, but the ones that choose to cheat erode the fundamental value of sport. [ABSTRACT FROM AUTHOR]