Behavior is centrally important to the disease processes and management of almost all communicable and non-communicable health conditions. Key behaviors such as poor hygiene, unsafe sex, tobacco use, excessive alcohol consumption, unhealthy diet and nutrition, physical inactivity, and sedentary lifestyles are also commonly interrelated with mental health [1, 2]. These unhealthy behaviors and related diseases are almost always more common in disadvantaged and more vulnerable populations. Chronic health conditions such as cardiovascular disease, cancers, diabetes, and related risk factor behaviors are becoming more important and prevalent in low- and middle-income countries (LMICs), where the majority of the world’s population now live. Furthermore, many LMICs suffer from a double burden of diseases, i.e., they are simultaneously confronted by high prevalence of both communicable and non-communicable diseases. More than 80% of the global burden of chronic disease now occurs in low- and middle-income countries [3]. This double burden is further exacerbated by the fact that most of these countries have limited resources available for prevention and management of such conditions.