281 results on '"brand awareness"'
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2. An Empirical Study Investigating the Role of Team Support in Digital Platforms and Social Media Marketing Towards Consumer Brand Awareness: A Case of the United Arab Emirates
3. Factors Influencing Consumer Purchase Intention in Pakistan
4. Empirical Research on the Impact of Brand Awareness on Brand Loyalty: The Mediating Role of Brand Image
5. Understanding Fashion Brand Awareness Using Eye-Tracking: The Mix-and-Match Approach
6. The Relationship Between Logo Changes and Brand Equity in Creating Brand Awareness
7. Display Advertising and Brand Awareness in Search Engines: Predicting the Engagement of Branded Search Traffic Visitors
8. Brand Equity
9. Regional Brand in Slovak Tourism
10. The Relationship of Content, Accessibility, and Trust with Brand Awareness
11. The Comparison of the United Kingdom and Indonesia on Airbnb’s Marketing Communication Strategy
12. The Impact of TV Advertising on Brand Credibility
13. Spontaneous Brand Awareness and Consumer Attitudes to Brands in the Czech Republic and Slovakia
14. Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
15. Traditional Word-of-Mouth (WOM)
16. Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication
17. Sports Team Brand-Equity Index: A New Measurement—An (Extended) Abstract
18. Success Factors of Brand Communication on Facebook: A Structured Abstract
19. Comprehension of Products and Messages
20. Tourism as a Business Strategy for Growth in Oregon and Washington Craft Breweries
21. Case Study 7: Häagen-Dazs China: The Luxury Icing on the Cream
22. Peculiarities of Sponsorship in Professional Road Cycling
23. Investigating the Impact of Technology Use on the Efficacy of Broadcast Brand Integration
24. Celebrity Endorsement in the Airline Sector
25. Measurement of Perceived Multisensory Marketing Strategies
26. A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship
27. What Was Brand Equity Anyway, and How Did They Measure It?
28. The Influence of Eleven P’s of Internal Marketing on Brand Awareness: An Emerging Economy Perspective
29. Performance Measurement of Advertising Actions: Can Web-Metrics Improve Management Control Processes?
30. Brand and Social Web
31. Bikes or Drones to the Consumer: The Logistical Challenge of the Last Mile
32. China’s Retailing Graveyard: A Case Study of TESCO
33. The Contribution of Measurement in a Cross-Device, Data-Driven, Real-Time Marketing World
34. Rakuten: A Case Study on Entering New Markets Through an Innovative Business-to-Business-to-Consumer Strategy
35. E-Mobility Likely Winners and Losers
36. Does Food Advertising Influence People’s Food Preferences?
37. The Impact of Promotional Offers on the African American Consumer
38. The Impact of Communist Ideological Legacy on Culture in Central and East European Countries: Marketing Implications
39. Consumer Attitudes Toward Importation and Purchasing of Foreign Made Products: A Study of Young Estonian Consumers
40. The Role of Sales Promotion: A Multi-Cultural Comparison between Australia and Portugal
41. The Medium is Not Always the Message : The Case of 'Total Paint Buses'
42. Understanding Innovative Marketing Practices: An Exploratory Case Study of Acknowledged Innovative Marketers
43. Country-of-Destination Effects on Global Brand Equity
44. Tradeoff Between Push and Pull Strategy: The Moderating Role of Brand Awareness
45. Marketing Metrics: A Push for Teaching the Value of Marketing as an Asset
46. The Effect of Brand Awareness, Internet Search Patterns and Product-Line Characteristics on Revenue Premium
47. Value, Brand And Relationship Drivers In Cellular Phone Markets
48. Rethinking Brand Equity—Possibilities and Challenges of Application to Places
49. Rethinking the Measurement of Place Brands
50. How Much Should Respondents be Told about the Information Being Sought from them?
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