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Consumer Behavior and Addiction.- An Exploratory Investigation into the Relationship between Evoked Set Decisions and Final Purchase Choice.- Antecedents of Behavior Change.- Achieving Satisfaction with a Long-Term Service.- Using Fear Appeals for AIDS Prevention.- Measuring the Effectiveness of Emotional Commercials.- A Proposed Theoretical Model for Dyadic Marketing.- Bases for the Formation of Product Gender Images.- An Empirical Investigation of the Relationship between Product Familiarity and Perceived Risk.- Evidence of a New Brand's Success.- Deviation from Price Expectation.- Life Begins when the Kids Leave Home and the Dog Dies.- A Health Oriented Explanation for Snacking Behavior.- Lifestyle Research in the Context of Household Economic Behavior.- An Exploratory Empirical Inquiry into Consumer Logistics.- The Diffusion of Innovations.- An Empirical Study of the Relationship between Personal Values and Innovative Purchasing Behavior.- A Study of the Diffusion, Acceptance, and Marketing of Credit Cards in the Middle East.- What is Time?: An Empirical Exploratory Investigation.- Debt Swap for Education.- The Interplay between Consumption and Politics in the Polish Economy.- The Mauiladora Program.- The U.S. Canada Free Trade Pact.- Global Branding Policies by the Big Three Soapmakers.- International Marketing Strategies of the U.S. Fast Food Franchises.- Global Sourcing.- Organizational Commitment and International Competitiveness.- Swedish Consumers Attitudes towards Imported Products.- A Comparative Study of How the U.S. Products are Ranked by Canadian and Turkish Customers.- Individual Differences Moderators of Country-of-Origin Effect on Product Evaluations.- Consumer Satisfaction with Foreign and Domestic Products.- Foreign vs. Local Tourist Attitudes Toward Food Vending Places in Singapore.- Franchising of U.S. Fast Food Chains in Hong Kong.- Building Exporting Capabilities.- Accelerated Change in the Pacific Rim.- Aspects of Outshopping.- Foreign Direct Investment in the U.S..- Environmental Factors and Wholesaler Structure in Nigeria.- International Marketing: The Perils of Causal Reasoning from Single Instances.- An Evaluation of the Current Export Marketing Practices of United States Firms.- Exporting Market Share Analysis.- The Relationship between Managerial Characteristics and Exporting Behavior.- A Model of Marketing Strategy for Export Trading Companies.- Client-Sponsored Marketing Project Courses.- Internationally-Oriented Marketing Curriculum Development.- A Guide on the Design, Selection, and Implementation of Marketing Simulation for the Classroom.- Marketing's Greatest Challenge.- An Examination of Demographic Variables Associated with Ethical Behaviors and Perceptions of Retailers.- Conjoint Analysis as a Methodological Approach in Ethics Research.- An Overview of Ethical Considerations in Industrial Marketing.- An Update on the Definition of Marketing.- An Investigation of Marketing Educators' Activities and Perceptions Regarding Teaching and Research.- The Language of Marketing.- Examination Procedures in Marketing Education.- A Study of the Effects on Buyer's Choice between Different Price Incentives.- An Exploratory Study on Consumers' Attitudes Toward Rebates.- Retailers Perception of In-Store Customers' Attitude Toward Rebates.- Retailer Perception of In-Store Customer Responsibility.- Self-Image of Elderly and Non-Elderly Consumers.- The Product Warranty Audit.- Segmenting the Transit Bus Market.- Marketing when Payment is Voluntary.- Spurious Awareness in the Wine Industry.- Assessing the Descriptive Accuracy of Three Theories of Long-Term Profitability for a Service Industry.- The Effect of Celebrity Endorsement Announcements on Stock Prices.- A Comparison of Forecasting Methods for Estimating the Sales of a Retail Firm.- Consumer Incentives Programs.- Is the Marketing Concept Short-Term Oriented.- Marketing Inertia.- An Examination of the Focus Strategy.- The First Client Abroad.- Organizational Life Cycle Theory.- Characteristics of the Principal Influencer in Organizational Buying Committees.- A Note on the Relationship between Advertising and Sales.- Marketing Strategy Implications of Consumer Preferences for Downtown Housing.- What is Important to Whom.- A Model of the Buying Center Decision Making Process.- Self Concept Effects on Marketing Performance as Related to Job Satisfaction.- Relative Effects of Expectancy and Commitment of Salespeople's Work Outcomes.- Personal Selling.- Trade Shows as an Industrial Promotion Tool.- Characteristics Discriminating Job Satisfied Retail Salespersons.- Suggestion Selling in the Fast Food Environment.- Jung's Type Theory.- A Conceptual Framework of Functional Conflict in Marketing Channels.- External Dependency and Evolution in Marketing Channels.- Using Game Theory to Model Channel Relationships.- How Marketing-Oriented are the Pricing Practices of Industrial Service Providers?.- Purchase Behavior by Commodities Buyers.- Negotiator Personality and Concession Perceptions in Shipper-Motor Carrier Negotiations.- An Examination of North American Leading Edge Logistics.- The Battle Against Counterfeit Products.- A Model of Conflict Comparison between International and Domestic Channels.- Fish Distribution System.- Distribution and Sales Management Strategies Related to International Involvement Levels.- An Empirical Analysis of Brand Label, Unit Price, and Package Size as Determinants of Product Value for Frequently Purchased Consumer Packaged Goods.- Older Female Apparel Consumers.- Direct Product Profit.- Product Strategies and the Perceived Competitive Situation.- A Closer Look at Customer Service.- Dynamics of Service Encounters.- Service Quality.- Marketing New Services.- Physician, Heal Thyself.- Identifying Consequential and Speculative Opportunities in the Health Care Industry.- Perceived Quality in Health Care Service Consumption.- Information Sources for Strategic Planning in Primary Care Facilities.- Healthcare Services Consumerism Among Older Persons.- Exploring the Relationship between Healthcare Services Satisfaction.- Profiling the Older Healthcare Services Consumer Activist.- The Relative Importance of Various Factors in the Selection of Privately Funded Long Term Health Care Facilities.- The Structure of Customer Complaint Behavior in the Airline Industry.- Perceptions Towards Implementation of Microcomputers.- Use Segmentation of the Local TV News Audience.- Site Selection Analysis in Tourism.- Increasing ATM Utilization.- Image Variables as Discriminating Factors.- Marketing Higher Educational Institutions to Academically Talented Students.- Consumer Satisfaction in Higher Education.- Service Provider and Receiver Perceptual Gap Analysis for Effective Dental Specialist Services Marketing.- Retail Pharmacy Patronage.- Attribute Category Importance in Stimulating Interest and Intention to Use a New Service.- Determining the Optimal Promotional Mix for Health Care Cost Containment Systems.- An Exploration of the Use of Chronometric Methodology in Mapping Automatically Activated Cognitive Associations.- The Validity of Alternative Measures of Attribute Importance.- A Model for Researching Computer Assisted Cutoff Process.- Reducing Spurious and Uniformed Response by Means of Respondent Warnings.- Coupon Usage by Chinese Consumers.- Assessing and Managing Hispanic Markets in the U.S..- Hispanic Consumer Behavior, Ethnic Identity, and Ethnic Origin.- Ebonics and Advertising to the Black Consumer.- Estimated Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix.- A Conceptual Framework for Examining Color Preference, Importance and Categorization in Multiattribute Context.- Expert Systems.- Marketing and Economic Development.- Are Market Performance Discriminators of Consumer and Industrial Products Similar?.- The Tasks of Strategic Market Management.- A Methodology for the Joint Analysis of Moral Choice and Transshipment.- Relative Attractiveness of Rewards to Singaporean Salespersons.- Marketing for Product Use.- Characteristics of an Adopting Unit and Implementation of an Innovation.- Advertising Practices of Industrial Manufacturers.- Product-Discontent, Incidence of Complaints and Rights Awareness Among Middle-Class Consumers.- Life Style Segmentation in a Service Industry.- Marketing of Health Care Services.- Evaluating the Relevance of Marketing to Social Welfare Service Organizations.- Image as a Strategic Tool for Service Marketers.- Analyzing the Performance of Mass Transit Systems.- Frequent Flyer Programs.- High Tech Service Innovativeness.- Interactive Services Marketing.