14 results on '"Korgaonkar, Pradeep K."'
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2. The Psychology of Social Networking Site Usage: An Empirical Examination of Antecedents to Intention and Behavior
3. Shopping Orientation, Demographic and Media Preference Correlates of Electronic Shopping
4. Product Involvement, Cognitive Dissonance and Product Satisfaction: An Experimental Study
5. Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract
6. Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract
7. Personalized Advertising, Invasiveness, and Consumers’ Attitudes: A Structured Abstract
8. Ad Appeals in the Context of Viral Advertising
9. Ad Appeals in the Context of Viral Advertising
10. The Psychology of Social Networking Site Usage: An Empirical Examination of Antecedents to Intention and Behavior
11. Shopping Orientation, Demographic and Media Preference Correlates of Electronic Shopping
12. Product Involvement, Cognitive Dissonance and Product Satisfaction: An Experimental Study
13. Direct Marketing Advertising: A Comparison of Hispanic and Non-Hispanic Perspectives
14. Direct Marketing Advertising: A Comparison of Hispanic and Non-Hispanic Perspectives
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