95 results on '"GENERATION Y"'
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2. Marketing Communications in the Sharing Economy: Who Is the Target Segment for Car Sharing?
3. Re-designing Higher Education for Mindfulness: Conceptualization and Communication
4. Exploring the Technology Acceptance of Wearable Medical Devices Among the Younger Generation in Malaysia: The Role of Cognitive and Social Factors
5. Cash and Non-cash Payments for In-Store Purchases During the COVID-19 Pandemic – Similarities and Differences Between Generation X and Generation Y Consumers. Case of Poland
6. Generational Differences in Training
7. Economic Aspects of Management in Terms of a New Paradigm of Human Resources Management of the Company
8. How 'Netflix Effect’’ is (Re)shaping the Media Consumption Patterns of Y-ers and Z-ers?
9. Generational Theory: An Overview of the Research Conducted
10. Digital Generation: Mechanisms of Socialization and Social Prospects
11. The Accommodation Services Booking Intention Through the Mobile Applications of Generation Y: An Empirical Evidence Based on TAM2 Model
12. Digi-Cultural Mindset
13. Work, Occupational Stress and Job Satisfaction: A Focus on Brazilian Millennials
14. Digital Behaviour and Personality Traits of Generation Z in a Global Digitalization Environment
15. Which Motivational Theories Are Suitable to Motivate Employees Belonging to Generation Y?
16. Millennials and Digital Marketing in Tourism: The Greek Case
17. Managing Commercial Innovation in Sport
18. Millennials and On-line Shopping: The Case of Smartphones
19. The Younger Generation Collaborative Consumption Adoption Factors: Empirical Evidence from the Russian Market
20. Generation Z and Its Value Transformations: Digital Reality Vs. Phygital Interaction
21. Engagement and Retention
22. Areas of Interest on Destination Websites: A Generation Y’s Perspective
23. Viewing Behaviour and Task Performance on Austrian Destination Websites: Comparing Generation Y and the Baby Boomers
24. Sharing Economy—Another Approach to Value Creation
25. The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z
26. Experiencing a Museum After Dark: ThePractice of ‘Lates’ in the Industrial Gas Museum of Athens
27. Human–AI Collaboration Development: Interim Communication Rivalry of Generation
28. Multitasking and Today’s Physics Student: A Global Perspective
29. Less car, more bicycle? Generation Y as pioneers of changing everyday mobility in Germany
30. Generation Y—Challenges for Heritage Planning
31. Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z
32. Hotel Satisfaction from Generation Y
33. Hidden Champions: A Study on Recruiting Top-Level Staff in Rural Areas
34. Introduction
35. Students in Social Media: Behavior, Expectations and Views
36. Investigating Team Performance in Generation Y in Delhi (India)
37. Generation Y: The Competitiveness of the Tourism Sector Based on Digital Technology
38. Eye Movements and Reading Behavior of Younger and Older Users: An Exploratory Eye-Tacking Study
39. Preparing Student Mobility Through a VR Application for Cultural Education
40. Tap the Experienced to Care for the Inexperienced: Millennial Employees’ Retention Challenge? Mentoring is the Solution
41. The Impact of Generation Y’s Customer Experience on Emotions: Online Banking Sector
42. Brand Personality Perceptions of a Japanese Automobile Giant
43. Reliable Nokia-Brand Personality Perceptions of the Finnish Communication Giant
44. Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among the Young Generation
45. EI and Learning Styles: The Effect on Learning of Generationals
46. Path Model Analysis of Perceived Organizational Support, Job Satisfaction and Turnover Intention: Study on Indian Generation Y Employees
47. Selected Aspects in Searching for Health Information on the Internet Among Generation Y
48. Experience Design of Social Interaction for Generation Y Based on Tangible Interaction
49. Reflection on Exploring and Designing Generation Y Interaction Qualities
50. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract
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