11 results on '"Einwiller, Sabine A."'
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2. Success Factors of Brand Communication on Facebook: A Structured Abstract
3. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract
4. Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions: An Abstract
5. Creating Brand Performance with Social Media: An Abstract
6. Success Factors of Brand Communication on Facebook: A Structured Abstract
7. Creating Brand Performance with Social Media: An Abstract
8. Applying Issues Management to Meet the Challenges of Corporate Brand Management - an Empirical Investigation in Europe
9. The Impact of Identification on the Effectiveness of Refutation as a Counter-Rumor Strategy
10. The Impact of Identification on the Effectiveness of Refutation as a Counter-Rumor Strategy
11. Applying Issues Management to Meet the Challenges of Corporate Brand Management - an Empirical Investigation in Europe
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