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Luxury brand market has grown considerably despite of the global financial crisis which started in 2008 (Hung et al., 2012). In the perceptions of the owners and others, luxury brands signify quality, style, reputation, and limited accessibility (Berthon, Pitt, Parent, and Berthon, 2009). However, current studies on the consumption of luxury goods mainly focused on physical goods (e.g., clothes and accessories) and few have examined service-based products. To narrow the gaps in the literature, this research explores young Chinese consumers’ intention to stay at luxury hotels when traveling.

From 1997 to 2007, the pet market grew ten times and became a US $41 billion industry (Chen, Hung, and Peng, 2011). Pet owners are more attached to their pets than before is one important factor that contributes to this development (Serpell, 2003). Although this marketing is growing significantly, little is known about how pet owners consume pet-related products and services (Chen, Hung, and Peng, 2012). To narrow the gaps in the literature, this study examines how pet attachment and owners’ personal values influence their pet products purchase behavior.

Taipei City has officially been selected the 2016 World Design Capital (WDC) this year, campaigning under the slogan “Adaptive City: Design in Motion”. A successful design capital should demonstrate the different design thinking of the city. This study aimed to provide the value-added creation of friendly thinking through engineering techniques that emphasize the safety of public parks, thus forming the content of the creative design of Taipei City to develop characteristics that improve the city. First, this study investigated the functions and composition of public parks and the meaning of friendly design. The user-tool system model was applied to analyzed children playground in order to obtain the item of playground design need. Finally the friendly design guidelines for playgrounds are proposed according to entrance, perimeter containment, route, zones, equipment, signage, and surface materials.

To achieve the goal of green environment related to an adaptive city of Taipei which is the World Design Capital 2016. We should discuss the effect of wind environment around the buildings at the beginning of design and planning phase of buildings first, for wind environment is the most important factor concerns with greenhouse and heat island effect. This research was based on a method of CFD done by Autodesk Ecotect Analysis software for simulating city building layout, study the two different building massing layout of Shezi Island in Taiwan. Results of simulation showed that the layout characterized by street block type, and therefore affect the residents’ health, activities and psychological feelings; while the case of three-sided building layout surrounded by urban of open space, on the other hand, can provide more comfortable, healthy places for rest and outdoor activities.