1. An Intelligent Virtual Agent to Increase Involvement in Financial Services
- Author
-
Tibor Bosse, Jan Treur, and Ghazanfar Farooq Siddiqui
- Subjects
Investment decisions ,Knowledge management ,Computer science ,business.industry ,media_common.quotation_subject ,Happiness ,Web application ,Context (language use) ,business ,Financial services ,Greed and fear ,Personalization ,media_common - Abstract
In order to enhance user involvement in financial services, this paper proposes to combine the idea of adaptive personalisation with intelligent virtual agents. To this end, a computational model for human decision making in financial context is incorporated within an intelligent virtual agent. To test whether the agent enhances user involvement, a web application has been developed, in which users have to make a number of investment decisions. This application has been evaluated in an experiment for a number of participants interacting with the system and afterwards providing their judgement by means of a questionnaire. The preliminary results indicate that the virtual agent can show appropriate emotional expressions related to states like happiness, greed and fear, and has high potential to enhance user involvement.
- Published
- 2010