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The selection and prioritization of suitable strategies to address the challenges to the successful operation and implementation of the bus rapid transit (BRT) system is a common problem faced by practitioners and decision-makers. Recent research has widely discussed the issue, but such assessments have remained limited in the city of Dar es Salaam, Tanzania context, where there are mobility difficulties. The present study addresses this research gap and identifies the most critical challenges to BRT implementation and operation, and recommends the most appropriate strategy for overcoming them. Seven strategies are defined. To prioritize these strategies, five criteria are determined. An integrated multi-criteria decision-making model is introduced. Improved Fuzzy Step-Wise Weight Assessment Ratio Analysis based on the Bonferroni operator was used to determine the importance of the criteria. Measurement of alternatives and ranking according to compromise solution was applied to assess and rank the strategies. The results indicate that "frequent flooding at the Jangwani bridge bus terminal" and "long waiting time at bus stops" are the most critical challenges while the fourth alternative "strengthening the operation and management" is the appropriate strategy to be implemented for successful operation and implementation of the BRT system. After that, a five-phase sensitivity analysis is performed to observe the robustness of the proposed approach. The results indicate the flexibility and applicability of the proposed approach can address real-life problems. The proposed methodology in this work can be instrumental in assisting mass transit operators with the successful implementation and operation of the BRT system., Competing Interests: Conflict of interestThe authors declare that they have no conflict of interest., (© The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.)