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Internet supported technologies are widely used for online lecturing and learning, especially for continual education purposes. Distance learning system, as one of internet supported platforms, offers numerous possibilities for creating different teaching and learning modes, based on crucial humane conditions: communication, interaction, and collaboration. The use and application of collected knowledge has become extremely important, since the speed of creating and delivering of information increased. Under such uncontrollable, external business conditions, professors could not be the one and only medium for transfer of knowledge. Introduction of learning technologies, such as synchronous and asynchronous electronic learning systems, enable adding new quality to the process of education. Firstly, it is in accordance with contemporary development of the life learning concept, where independent work and good time management are desirable, improving students' skills which help them connect topics covered by different courses and which are preferred by employers. Secondly, it helps students to develop logical way of thinking. Thirdly, it makes pressure on teachers to update their knowledge on daily basis. Finally, it should help teachers create energy given, competent, and self-driven graduates. [ABSTRACT FROM AUTHOR]

The development of information and communication technologies enabled involvement of internet based services in conducting communication activities. Mass communication has proved to be less effective because its inability to reach all targeted clients. Behavioral advertising is a personalized approach focused on targeting selected categories of individual clients. Organizations use a variety of tools to collect personal information about their clients' browsing activities. In that manner, organizations create customized advertising messages which help them build clients' satisfaction and loyalty as key components for their market success. The goal of this paper is to present possibilities for deployment of behavioral advertising in promotion of university education, based on good practices in different industries. Online personal communication conducted on four target segments, behavioral advertising techniques applied on different age groups of young people, using knowledge and data collected, and introducing new media in lecturing and learning, will be the key factors for creating behavioral maps of university prospects. [ABSTRACT FROM AUTHOR]

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