1. Evaluation of Product Competitiveness: A Case Study Analysis
- Author
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Shpak Nestor, Seliuchenko Nadiya, Kharchuk Viktoriya, Kosar Nataliya, and Sroka Włodzimierz
- Subjects
product competitiveness ,general and partial factors ,fuzzy logic ,Business ,HF5001-6182 - Abstract
Background and Purpose: The existing frameworks provide a superficial approach to the evaluation of product competitiveness which reveals the linkage between the level of product competitiveness and quantitative as well as qualitative factors that have the most significant impact thereon. Given this fact, the purpose of this paper is to elaborate a model for evaluating the competitiveness of sunflower packaged oil, considering both quantitative and qualitative factors that may alter it. Further, this model is being implemented to examine the most demanded Ukrainian sunflower oil brands in order to reveal possibilities for enhancing competitiveness.
- Published
- 2019
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