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The challenges of reaching rural areas with the latest digital technologies are well documented, resulting in a longstanding urban–rural digital divide in many countries. In 2016, Scotland embarked on one of the most ambitious infrastructure projects in Europe when it committed to bringing superfast broadband to all of its citizens by 2021. In this paper, we take stock of recent progress towards this goal by applying the framework of the “Sparsely Populated Area”. While previous work has highlighted that Scotland’s digital divide is shrinking, application of this new framework reveals inequalities that traditional urban–rural classifications mask. We show that, while the number of digital “not spots” has fallen in recent years, many of those remaining are concentrated in a region that faces particular vulnerabilities in terms of service delivery and population decline. Digital inequalities introduce a further challenge to this region in addressing its potential as a viable and attractive place to live and work.

This research is funded by Scottish Government’s Rural and Environmental Science and Analytical Services Division (RESAS) under Theme 8 ‘Vibrant Rural Communities’ of the Food, Land and People Programme (2011 - 2016). This paper presents a survey approach to measuring the “transaction footprints” of rural small and medium sized enterprises (SMEs). Combined with a graphical presentation of results, this contributes to the evidence base on the roles of local and global linkages. Findings suggest that the food and drink industry of Scotland is relatively localised in its input and sales interaction pattern, although substantial variations, associated with product specialisms, remoteness/accessibility, input purchasing and marketing strategies, exist. Localised SMEs have weathered the recession slightly better, but more outward-looking in firms tend to have greater optimism about the future. Transaction footprint analysis should be viewed as component of an ongoing process of re-mapping the network infrastructure of the rural economy, alongside analysis of untraded interdependencies, and institutional networks in the realm of governance. Publisher PDF