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Your search keyword '"Chatterjee, Shuvam"' showing total 1 results
Start Over Author "Chatterjee, Shuvam" Publisher sciendo
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1. Innovation and trends in olfactory marketing: A review of the literature

Author

Chatterjee Shuvam and Bryła Paweł

Subjects
olfactory marketing, consumer behavior, retail store, marketing innovation, fragrance, review, m00, m31, Management. Industrial management, HD28-70, Economic theory. Demography, HB1-3840
Abstract

Aim/purpose – Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. This paper aims to review the studies involved in consumer purchase intentions influenced by fragrance and develop a framework for modeling consumer responses.

Published
2022
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