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Free trade nowadays increases the entry of traffic flow of goods from one country to another, one of which is agricultural commodities. This increases the threat to animal and plant diseases. This study aims to determine the effectiveness of persuasive messages that contain elements of compliance requests including reciprocity, commitment and consistency, social proof, likes, authority and scarcity towards the agricultural quarantine reporting attitude among travelers. Data was collected using questionnaires from respondents who saw the agricultural quarantine message at Soekarno Hatta Airport. This study uses a quantitative approach using regression analysis. Based on the results of the study, the compliance messages had a positive effect on the attitude of the agricultural quarantine report by 19.7%. The influence is classified as very weak states that the theory used is less supportive and there are still many other factors that need to be further investigated such as involvement in issues, motivation and knowledge. Keywords: Compliance Gaining Message, Effectiveness of Persuasive Messages, Attitude Change, Obedience, Agricultural Quarantine Report

Free trade nowadays increases the entry of traffic flow of goods from one country to another, one of which is agricultural commodities. This increases the threat to animal and plant diseases. This study aims to determine the effectiveness of persuasive messages that contain elements of compliance requests including reciprocity, commitment and consistency, social proof, likes, authority and scarcity towards the agricultural quarantine reporting attitude among travelers. Data was collected using questionnaires from respondents who saw the agricultural quarantine message at Soekarno Hatta Airport. This study uses a quantitative approach using regression analysis. Based on the results of the study, the compliance messages had a positive effect on the attitude of the agricultural quarantine report by 19.7%. The influence is classified as very weak states that the theory used is less supportive and there are still many other factors that need to be further investigated such as involvement in issues, motivation and knowledge. Keywords: Compliance Gaining Message, Effectiveness of Persuasive Messages, Attitude Change, Obedience, Agricultural Quarantine Report

Free trade nowadays increases the entry of traffic flow of goods from one country to another, one of which is agricultural commodities. This increases the threat to animal and plant diseases. This study aims to determine the effectiveness of persuasive messages that contain elements of compliance requests including reciprocity, commitment and consistency, social proof, likes, authority and scarcity towards the agricultural quarantine reporting attitude among travelers. Data was collected using questionnaires from respondents who saw the agricultural quarantine message at Soekarno Hatta Airport. This study uses a quantitative approach using regression analysis. Based on the results of the study, the compliance messages had a positive effect on the attitude of the agricultural quarantine report by 19.7%. The influence is classified as very weak states that the theory used is less supportive and there are still many other factors that need to be further investigated such as involvement in issues, motivation and knowledge. Keywords: Compliance Gaining Message, Effectiveness of Persuasive Messages, Attitude Change, Obedience, Agricultural Quarantine Report

Free trade nowadays increases the entry of traffic flow of goods from one country to another, one of which is agricultural commodities. This increases the threat to animal and plant diseases. This study aims to determine the effectiveness of persuasive messages that contain elements of compliance requests including reciprocity, commitment and consistency, social proof, likes, authority and scarcity towards the agricultural quarantine reporting attitude among travelers. Data was collected using questionnaires from respondents who saw the agricultural quarantine message at Soekarno Hatta Airport. This study uses a quantitative approach using regression analysis. Based on the results of the study, the compliance messages had a positive effect on the attitude of the agricultural quarantine report by 19.7%. The influence is classified as very weak states that the theory used is less supportive and there are still many other factors that need to be further investigated such as involvement in issues, motivation and knowledge. Keywords: Compliance Gaining Message, Effectiveness of Persuasive Messages, Attitude Change, Obedience, Agricultural Quarantine Report