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Start Over Search Limiters Full Text Topic art & industry Publisher san diego business journal

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1. Those were the good old days on Madison Avenue.

Author

Salb, Joan G.

Subjects
ART & industry, ADVERTISING layout & typography
Abstract

Opinion. Compares the methods of creating commercials by art directors in the 1960s with those in the 1990s. Impact of technology on the changes seen; Relationship between copywriters and art directors; Details on the laying out of advertisements; Author's views on advertisements in the 1990s; Reference made to some advertisements.

Published
1997