1. The Complicated Journey Toward a Unified Theory of Digital News Subscription Motivations.
- Author
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Kiesow, Damon
- Subjects
- *
CONSUMER behavior , *BUSINESS journalism , *BUSINESS planning , *WORLD Wide Web , *SOCIAL theory , *NEWS websites , *FORTUNE - Abstract
The article discusses the shift in journalism from a local to a global scale due to the impact of the internet on news organizations. It emphasizes the importance of reader revenues and subscription strategies for sustaining newsrooms and serving community information needs. The authors propose a News Subscription Motivations Scale to understand the factors influencing readers' willingness to pay for news subscriptions, highlighting the need for a holistic approach integrating data, social theory, and qualitative research. The article calls for a deeper understanding of local and national subscription motivations, emphasizing the significance of factors like content quality, affordability, convenience, and brand reputation in guiding organizational strategies for news organizations. [Extracted from the article]
- Published
- 2024
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