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The purpose of the current study was to determine push motives of students attending US colleges and universities and to confirm if an existing push motivation model would find support and statistical acceptance in the college and university market. A total of 484 students were surveyed to collect data. Important push motivation factors for the college student market included `Knowledge', `Sports', and `Adventure'. Although a confirmatory factor analysis revealed that the model was quite plausible based on the evaluation of five overall model fit indices, there were notable exceptions as well. Marketing implications based on these finding's are discussed. [ABSTRACT FROM AUTHOR]

Though the student market constitutes a significant portion of revenues in the travel industry, it has received little attention in tourism research. The primary purpose of this paper is to offer an alternate approach to segmentation and to subdivide the student market on the basis of travel activity preferences of Asian and domestic university students. When a division based on ethnicity is adopted, the study .findings suggest that the travel activity preferences of Asian and domestic college students are surprisingly similar. Subdividing this market by means of a factor-cluster segmentation methodology, however, yielded two cluster groups that were significantly differentiated by variables such as gender, age, source of income, length of stay, marital status and travel group size. The ability to segment this market in terms of descriptors other than ethnicity allows marketers to focus their efforts differently in their attempts to target these groups. [ABSTRACT FROM AUTHOR]