Search

Recherche et Applications en Marketing was created in 1986 and quickly became a benchmark academic journal among the francophone community. While it is now facing a decisive period during which the sustainability of its existence requires broadening its readership to the international sphere, being published in English is necessary but not sufficient to stand out in a landscape that already has many general journals. The need to find an axis of differentiation while respecting the dominant scientific formalism can lead to favouring, in a given context, the most relevant and precise definition (and therefore the most valid measure) of the fundamental constructs that structure a field of research. [ABSTRACT FROM AUTHOR]

Copyright of Recherche et Applications en Marketing (Sage Publications Inc.) is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The author discusses some significant changes in the journal "Recherche et Applications en Marketing" since 2010. These changes include the change in publisher in 2013, regularity of publications, and the decision to use three instead of four reviewers to simplify the evaluation process of articles. He also expresses his gratitude to those who contributed to the success of the journal including publications director Bernard Pras, sub-editor Raphaël Cuffolo, and Ambroise Laure.

An introduction is presented in which the editors mentions the changes in the journal's publisher, the publication of the English translation of the journal in electronic forms, and expression of gratitude to several contributors including Pierre Balloffet, Adilson Borges, and Sonia Capelli.

An introduction is presented in which the editor discusses articles in the issue on topics including the publisher change in "Recherche et Applications en Marketing (RAM)" magazine, the team up with academic publisher SAGE, and the gratitude to contributors.