1. Co-Viewing Effects of Ethnic-Oriented Programming.
- Author
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Banjo, Omotayo O., Appiah, Osei, Wang, Zheng, Brown, Christopher, and Walther, Whitney O.
- Subjects
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MASS media & race relations , *GROUP identity , *STEREOTYPES in mass media , *RACIAL identity of Black people , *RACIAL identity of white people , *BLACK white differences - Abstract
Entertainment consumption is often shared with others, whether friends or strangers. Whereas most co-viewing scholarship has examined parent–child viewing, few have examined viewing among in-group and out-group members. The present study explores in-group and out-group responses to racial comedy featuring disparaging information about the in-group. Findings suggest that Blacks report a more positive attitude, greater perceived similarity, and identification when viewing racially charged comedy with Black in-group members than when viewing with White out-group members. White viewers display no differences in their responses to television comedy based on whether they were viewing with in-group members or out-group members. Implications are discussed. [ABSTRACT FROM AUTHOR]
- Published
- 2015
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