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This quantitative content analysis applies the theory of instrumental actualization to Swiss newspaper coverage of smoking bans in public places. The theory holds that journalists' opinions affect news selection; it is studied here for the weighting and evaluation of arguments in news stories. The editorial stance of newspapers was related to the weighting of argumentative fields and the frequency of contradiction of different standpoints. Therefore, elements of both a dialectical (papers of different stance explicitly contradicting one another) and a rhetorical (papers of different stance speaking of different matters) model of discourse were [ABSTRACT FROM AUTHOR]