1. GREENIFY
- Author
-
Joey J. Lee, William C. Jordan-Cooley, Woonhee Sung, and Pinar Ceyhan
- Subjects
business.industry ,media_common.quotation_subject ,Educational technology ,General Social Sciences ,Target audience ,Climate change ,Public relations ,Computer Science Applications ,Formative assessment ,Environmental education ,Active learning ,Pedagogy ,Sociology ,Empowerment ,business ,Social influence ,media_common - Abstract
The literature on climate change education recommends social, accessible action-oriented learning that is specifically designed to resonate with a target audience’s values and worldview. This article discusses GREENIFY, a real-world action game designed to teach adult learners about climate change and motivate informed action. A pilot study suggests that the game fostered the creation of peer-generated user content, motivated informed action, created positive pressure, and was perceived as a fun and engaging experience.
- Published
- 2013