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Gender imbalances in news coverage have been traced back to overarching societal structures and the characteristics of media companies, newsrooms and journalists. However, studies have rarely considered if and how journalistic resources can act situationally as drivers of gender imbalances. We investigated how often and in which contexts women are represented in Swiss news media articles between 2011 and 2019 (n = 77,427) by combining manual and automated content analysis on a large scale. We looked at representation in general and the dependence of topic and media type, in addition to the influence of two resource-related features of news content: the source and the format. The study showed clear gender imbalances, which were heavily dependent on the topics in the news coverage. We found that when journalists relied on original reporting instead of news agencies and used contextualizing formats women were more frequently mentioned in the news. Our results, therefore, suggest that resources can situationally determine the representation of women in the news.

Online media environments have changed the way young people access news. Despite much research on the topic, the expectations of journalistic news by young adults who have turned their back on traditional news media remain unclear. We use a novel multimethod qualitative online study design to investigate the perceived quality, functions, and expectations toward journalistic news of young adults in Switzerland who use social media as their main source for news and rarely consume traditional media. Nineteen young adults between 20 and 25 years of age with different educational levels participated in our study in May 2020. Our results show that even though the participants only occasionally use traditional news media channels, they still consider journalistic news relevant and appreciate quality standards of professional journalism such as actuality and veracity (Swart 2021b). Among the functions of news, the participants highlighted sociability and identification. Exchange and discussion of news are, thus, of high relevance online but also offline. Also, the participants show a high affinity toward news on mobilizing topics, which are of interest to themselves and their peers, and motivate them to engage with news more intensely. According to the participants, news should be attractively prepared, such as with audiovisual formats and easy to understand and integrate into everyday life. The participants also expressed a preference to consume news articles from different media brands within a single platform. Our study outlines a fruitful path for comprehensive qualitative research with innovative online tools.

By using social media, corporations can communicate about their corporate social responsibility (CSR) to the public without having to pass through the gatekeeping function of the news media. However, to what extent can corporations influence the public’s evaluation of their CSR activities with social media activities and if the legacy news media still act as the primary agenda setters when it comes to corporate reputation have not yet been thoroughly analyzed in a digitized media environment. This study addressed this research gap by looking at the effect of CSR communication through Facebook and news media coverage of CSR on corporate reputation in Switzerland. The results of this longitudinal study show that the salience and tone of news media coverage of CSR were positively related to corporate reputation, even though the news media coverage about CSR was predominantly negative. Thus, reputation was still strengthened even in the face of negative publicity. No effect of CSR communication through Facebook on corporate reputation was found. The results suggest that legacy news media still were influential in determining how the public evaluates corporations in the digital age.