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Culture shock is when the experience of difference is seen to emotionally overwhelm a migrant. In this paper, I look at how the Global Mobility Industry, an industry that acts as an outsourcer for international human resource management processes, seeks to treat culture shock in the corporate expatriate. Through arguing that different cultures become medicalised as a risk to the expatriate, the paper makes two key points. First, there is a need to understand the way in which migration industries play a role in producing how migrants experience migration, with the paper illustrating a way through which we can conceptually engage with how the Global Mobility Industry manages encounter. Second, through this I argue that there are spaces out with the ‘contact zone’ through which encounter is learnt, highlighting a need and providing a theoretical basis for how research on migrant identities can explore different sites through which migrant subjectivities are produced as part of their journey’s abroad.

This paper argues that we need to pay more attention to the spaces in which the (knowledge) economy operates and industry sectors are brought into being. Following research that examines the performative nature of the economy, the paper sees the trade show as not merely a reflection of an industry sector, but as a space that produces it into being. Looking at the Global Mobility Industry, an industry directed towards the management of expatriates, the paper uses narratives to uncover performance as a way to understand the practice of knowledge, specifically benchmarking about talent management, at the Expat Show. Keywords: trade shows, Global Mobility Industry, expatriate, talent management, performativity