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The Mara-Serengeti is an ecosystem of immense importance to both Kenya and Tanzania, contributing significantly to the economies of both countries and forming a rich biodiversity reservoir. This ecosystem is among the most threatened ecosystems on the African continent. Increasing human population density and changing lifestyles have escalated demand for ecosystem services including timber and non-timber forest products (NTFPs). These activities have resulted in reduced land productivity and threatened livelihoods. This environmental communication study is aimed at providing a link between effective environmental communication and participatory sustainable natural resource management. It sets out to identify and prioritize natural resource challenges within the Mara region. It subsequently contextualizes the available and effective communication sources and channels to promote participatory approaches to natural resource management in light of several pressures challenging the Mara region. Specific attributes of the community under study are also taken into account in addition to the correlation between the information source and the message.

Protected areas occupy about 27% of Tanzania’s land of 945,000 sq km and contribute 17.5% of its GDP. But who benefits from and pays for the cost of conservation? This study provides insights into these issues based on a survey conducted in the Serengeti ecosystem, involving 20 villages in Serengeti and Loliondo. The results show that villagers received insignificant benefits from conservation compared with the costs they are incurring. Governance of income at the village level was also a major challenge. There was a lack of capacity to handle large amounts of money and little or no planning, transparency, and accountability. It is recommended that income allocation to the communities is increased and external audits of village funds are conducted. Communities should furthermore be allowed to extract resources sustainably in protected areas. Youth should be encouraged to attend higher education and wildlife technical colleges to learn about the values of wildlife. Finally, the governance structures must be improved to make them gender equitable, participatory, transparent, and fully accountable to the communities and all citizens.