27 results on '"Bolton, Ruth N."'
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2. Member Retention and Donations in Nonprofit Service Organizations: The Balance Between Peer and Organizational Identification
3. The Long View on the Responsibilities of Business and Marketers
4. Harnessing Digital Disruption With Marketing Simulations
5. Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth
6. Relationship Characteristics and Cash Flow Variability
7. Comment: Customer Engagement
8. To JM on Its 75th Anniversary
9. Why Attachment Security Matters
10. Balancing Risk and Return in a Customer Portfolio
11. A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality
12. Opportunities for Innovation in the Delivery of Interactive Retail Services
13. Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
14. Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
15. Forward-Looking Focus
16. Linking Marketing to Financial Performance and Firm Value
17. Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”
18. Price-Based Global Market Segmentation for Services
19. Striking the Right Balance
20. From the Editor
21. Marketing Actions and the Value of Customer Assets
22. A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery
23. A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
24. An Experimental Investigation of Customer Reactions to Service Failure and Recovery Encounters
25. A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes
26. A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes
27. Implications of Market Structure for Elasticity Structure
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