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To mediate the tensions between state regulation and content-creator incentives, Chinese social media platforms have developed an interesting practice of using platform official accounts to communicate their rules to the creator community. These accounts anthropomorphize platforms, enabling platforms to represent their regulatory bodies using fictional human characters or animated figures. The phenomenon of platform anthropomorphization in the Chinese context stems from a different ontological understanding of platform governance. The first part of this article discusses the logic of platform governance in China, and highlights a different state–platform relationship in comparison to the US and European countries. In the second part, the article turns to focus on Douyin as a case study to further investigate how Chinese social media platforms establish rules and govern content creators. By analysing Douyin's public-facing policy documents and its platform official account, Douyin Safety Centre, we reveal a mechanism of playful governance. [ABSTRACT FROM AUTHOR]

This article draws from an ethnographic investigation of YouTube to argue the significant and specific role of advertising in the governance of platformised cultural production. We pursue this investigation in a critical dialog with theoretical approaches drawn from platform governance, platformisation and political economy communications, foregrounding the concept of the audience commodity. In our analysis of official and unofficial YouTube content, the role and desires of advertisers were discussed in depth. Community commentary videos publicly argued that YouTube cared about advertisers more than a content creating community; marketing-orientated entrepreneurial growth content advised creators to pursue a 'buying audience'; and YouTube's official communications painstakingly reminded creators to 'put themselves in advertisers' shoes'. Each of these perspectives contributes an understanding of the ways advertising structurally shapes the governance of cultural production in practice. [ABSTRACT FROM AUTHOR]

Despite opaque automated systems and few formal channels for participation, YouTubers navigate algorithmic governance on the platform through a strategy we call user-generated accountability: the generation of publicity via content creation to reveal failures, oversights, or harmful policies. Through an analysis of 250 videos, we identify common strategies, concerns, and targets of accountability. Creators primarily upload vlogs that acknowledge the platform's positive aspects, even as they express concern with YouTube's policies, automated enforcement systems, poor communication practices, and discrimination against certain creators or content. In publicizing critiques of platform operations, videos enroll creators and audiences as active stakeholders in platform governance that can coordinate actions to draw the company's attention to matters of concern. We argue that user-generated accountability practices offer a productive starting point for understanding how platform governance disputes come to be and how systems might be shaped or rebuilt to better serve the needs of competing stakeholders. [ABSTRACT FROM AUTHOR]

Much scholarship across the humanities and social sciences seek to shed light on the intersection of far-right politics and social media platforms. Yet, scholars tend to focus on racist actors and the ideological underpinnings of platform policies while the contingencies that shape the experiences of content reviewers who make decisions about racist content remain underexamined. This article fills this gap by exploring such contingencies from a linguistic anthropological perspective. Drawing on Facebook moderators' stories, I illustrate the factors adjacent to, and beyond, ideology that animate the adjudication of racist hate speech. [ABSTRACT FROM AUTHOR]

Who governs—and who should govern—online communication? Social media companies, international organizations, users, or the state? And by what means? A range of rhetorical devices have been used to simplify the complexities associated with the governance of online platforms. This includes "constitutional metaphors": metaphorical allusions to traditional political concepts such as statehood, democracy, and constitutionalism. Here, we empirically trace the ascent of a powerful constitutional metaphor currently employed in the news media discourse on platform governance: characterizations of Facebook's Oversight Board (OB) as a "supreme court." We investigate the metaphor's descriptive suitability and question its normative and political ramifications. We argue that uncritical characterizations of the OB as Facebook's "supreme court" obscure its true scope and purpose. In addition, we argue that appropriating the socio-cultural symbolism and hence political legitimacy of a supreme court and mapping it onto a different type of actor poses a threat to responsible platform governance. [ABSTRACT FROM AUTHOR]

TikTok continues to be the top downloaded app in many countries around the world as the short video consumption craze continues. But TikTok has also come under harsh scrutiny for its Chinese origins and data security. For TikTok, the journey of globalization has involved a painful contest with governments, geopolitical manoeuvrers, and, ultimately, finding platform regulation loopholes. TikTok's sister app, Douyin, shares identical digital architectures, but follows different trajectories of development in China. Through interviews with Chinese influencers and media practitioners, along with a content analysis of policy documents and industry reports, this paper identifies and analyzes the borderline practices that have occurred on Douyin – including content transfers, and algorithmic platformization – and evaluates the potential for these practices to be replicated on TikTok. [ABSTRACT FROM AUTHOR]

Situated within the field of platform governance studies, this paper shares findings from an 'autoethnography of automated powerlessness', drawing from the researcher's disempowering experience of being a heavily moderated social media user. Using theoretical frameworks blending affordances and World Risk Society theories, this paper contextualises my experiences of moderation of my pole dance instructor, activist and blogger account @bloggeronpole from February to October 2021 within social media's broader de-platforming of nudity and sexuality, finding fallacies within platforms' own affordances, which lack mechanisms to aid or rehabilitate de-platformed accounts. With little to no information from platforms about the details of their moderation, qualitative, ethnographic and autoethnographic explorations of their governance are all users currently have to fight and understand their puritan, patriarchal censorship of nudity and sexuality, which are often conflated with risk. This study concludes with recommendations for different options for better, more equal and community focused moderation. [ABSTRACT FROM AUTHOR]

While champions of the "new" creative economy consistently hype the career possibilities furnished by YouTube, Instagram, TikTok, and the like, critics have cast a spotlight on the less auspicious elements of platform-dependent creative labor: exploitation, insecurity, and a culture of overwork. Social media creators are, moreover, beholden to the vagaries of platforms' "inscrutable" socio-technical systems, particularly the algorithms that enable (or – conversely – thwart) their visibility. This article draws upon in-depth interviews with 30 social media creators – sampled from historically marginalized identities and/or stigmatized content genres – to explore their perceptions of, and experiences with, algorithmic (in)visibility. Together, their accounts evince a shared understanding that platforms enact governance unevenly – be it through formal (human and/or automated content moderation) or informal (shadowbans, biased algorithmic boosts) means. Creators' understandings are implicated in experiential practices ranging from self-censorship to concerted efforts to circumvent algorithmic intervention. In closing, we consider how the regimes of discipline and punishment that structure the social media economy systematically disadvantage marginalized creators and cultural expressions deemed non-normative. [ABSTRACT FROM AUTHOR]

This article provides an analysis of urban platform governance by mapping out the major forms of public governance and depicting the role of platforms in this field. By fusing theoretical analyses and empirical views from three urban platforms set up by the largest cities in Finland, we assess the relevance of platforms as an emerging form of local public governance. It is plausible to view platforms as hybrids that incorporate features of both networks and markets, and, to some extent, even hierarchies. However, platforms also have some irreducible features, which makes it possible to perceive them as a fourth mode of governance. Platform logic broadens the view of network governance to a broader set of connections, the orchestration of multiple logics and ecosystem thinking. Points for practitioners: Today, city governments create and maintain urban platforms to bring together different actors and enable value-added collaboration in service provision, governance and planning. This article helps local policymakers and managers understand platform logic in involving various audiences in the creation of public value. When governing platforms, local public managers may use many of the same methods as with networks. Platform governance, however, extends the view to a broader set of connections, the orchestration of multiple logics and ecosystem thinking. [ABSTRACT FROM AUTHOR]

On December 3, 2018, Tumblr announced that it would ban sexually explicit content from the platform, drawing immediate backlash from users. The ensuing discord on the site is conceptualized here as contested platform governance, or a conflict between users and ownership, in which not only are a platform's policies and features challenged, but also its core values, identity, and/or purposes are put into question. By examining 238 Tumblr posts, this analysis identifies the unique ways users combatted the ban and (re)inscribed community values, while also contesting the owners' legitimacy to govern the platform. Holding implications for the site's long-term survival, such conflicts capture a critical moment in which the boundaries of power between users and ownership are challenged and, possibly, transformed. By examining Tumblr's Not Safe For Work (NSFW) ban through the lens of platform governance, this study offers insight into how power and its limits are negotiated online. [ABSTRACT FROM AUTHOR]

Content regulation on digital platforms has become a contested issue on the public and scholarly agendas. To understand how digital platform providers experiment with making commitments regarding their regulation, this article process-traces Facebook's content regulation to ask how it self-regulates despite constant pressures for policy intervention. The first part of the article shows how Facebook moved from its initial "thin" self-regulatory regime toward what I call "enhanced self-regulation," which relies on first-party and independent third-party intermediaries. Thereafter, I show how Facebook self-regulated the balance between public and private interests over time and across the regimes. The findings suggest that powerful actors such as Facebook can innovate in self-regulation by reallocating content-related responsibilities to intermediaries and subsequently create polycentric governance regimes. Lessons about how self-regulators that face public criticism can make more credible commitments to public interests are then drawn from the strengths and weakness of enhanced self-regulation. [ABSTRACT FROM AUTHOR]

With platforms accounting for 1–3% of paid work in advanced economies, discussions on their impact on labor are proliferating. Focusing on commercial platforms providing intermediation to a workforce available on-demand, we further systematize the field by approaching platform-mediated work through the lens of (in)visibility. We map four basic forms of platform-mediated work against three variations of (in)visibility: (1) perceptible, (2) institutional, and (3) individual, and discuss the implications through the stories of three protagonists of platform workers. The suggested meta-analysis tool for understanding the mechanism of rendering platform workers obscure exposes who is recognized as a worker, what is recognized as work, and how these questions are negotiated in a platform-mediated digital space. As such, the framework provides a joint space for the discussions of the core issues of the field—from regulation and uncertainties of platform employment, through exacerbating vulnerabilities of workers, to surveillance and self-governance. [ABSTRACT FROM AUTHOR]

This article investigates algorithms and their construction of cultural taste through a socio-technical analysis of the Netflix Recommender System. I examined the key algorithmic processes in the intersection of its technological infrastructure, cultural processes, and social relations by employing Taina Bucher's three methodological tactics for 'unknowing' algorithms. Drawing from media logic and computational logic, I propose the concept of 'algorithmic logics' to define the assumptions, processes, and mechanisms that govern the construction of taste within the Netflix platform. I identified these four logics of taste – datafication, reconfiguration, interpellation, and reproduction – and argue that they reappropriate old apparatuses of social control and generate new capacities in engineering cultural processes. Together, these logics transform algorithms from procedural to self-generative machines in the guise of algorithmic objectivity, user agency, and post-demographic experiences. Algorithmic logics function as an 'interpretative schema' in making sense algorithms in their entanglement with social actors, institutions, and infrastructures. [ABSTRACT FROM AUTHOR]

The article proposes to consider the COVID-19 global pandemic as new major development for cultural industries and policies and to highlight timely and crucial trends due to the lockdown measures. Thus, it attempts to stimulate the scholarship debate regarding the consequences of the pandemic to the action of global online platforms, as well as to policy and economic aspects of cultural sectors. Taking as case study the audio-visual sector, the article explores whether the US global streaming platforms are the winning players of the lockdown measures and emphasizes the multifaceted strategies developed by US-based platforms in order to strengthen their soft power. Focusing on China and the European Union, the article also argues that the overwhelming action of US-based online platforms triggers the potential emergence of media platform regionalization in the context of COVID-19 pandemic. Finally, it highlights the regulatory challenges and how the new empirical trends are expected to shape the current audio-visual policy framework. The analysis focuses on the period between the beginning of global pandemic in Asia-Pacific in January 2020 and the progressive easing of lockdown measures in North America, Europe and Asia-Pacific in July 2020. [ABSTRACT FROM AUTHOR]

In the context of recent controversies surrounding the censorship of lesbian, gay, bisexual, transgender and queer online content, specifically on YouTube and Tumblr, we interrogate the relationship between normative understandings of sexual citizenship and the content classification regimes. We argue that these content classification systems and the platforms' responses to public criticism both operate as norm-producing technologies, in which the complexities of sexuality and desire are obscured in order to cultivate notions of a 'good' lesbian, gay, bisexual, transgender or queer sexual citizen. However, despite normative work of classification seeking to distinguish between sexuality and sex, we argue that the high-profile failures of these classification systems create the conditions for users to draw attention to, rather than firm, these messy boundaries. [ABSTRACT FROM AUTHOR]

Models for understanding and holding systems accountable have long rested upon ideals and logics of transparency. Being able to see a system is sometimes equated with being able to know how it works and govern it—a pattern that recurs in recent work about transparency and computational systems. But can “black boxes’ ever be opened, and if so, would that ever be sufficient? In this article, we critically interrogate the ideal of transparency, trace some of its roots in scientific and sociotechnical epistemological cultures, and present 10 limitations to its application. We specifically focus on the inadequacy of transparency for understanding and governing algorithmic systems and sketch an alternative typology of algorithmic accountability grounded in constructive engagements with the limitations of transparency ideals. [ABSTRACT FROM AUTHOR]