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The Cultural Palace of Nationalities, one of the Ten Monumental Buildings built in 1959 in Beijing to celebrate the tenth anniversary of the founding of the People’s Republic of China (PRC), is considered a ‘political building’ in that it brings together ethnicity, architecture, art, technology and, most importantly, representations of the Party-state’s policy on the unity of the many different nationalities in China. A careful examination of the history of the Palace’s construction and its exhibits reveals two unsettling problems: the Chinese Communist Party’s manipulation of official images of national minorities, along with the Party’s difficulties in dealing with ethnic nationalism, regional separatism and local identity in the first decade of the PRC. These same thorny issues continue to cause the current government a major headache. [ABSTRACT FROM PUBLISHER]

National image is not only a channel to wield a state’s national power, but also an important national power resource. It has become critically important for China as it tries to rise in a relatively favorable international environment. Following a theoretical discussion on national image management in international relations and a historical review of China’s national image management, this article examines China’s strengths and weaknesses in its national image management. On the one hand, China’s national image benefits from its strong commitment to cultural diplomacy, effective employment of information and communication technologies in international broadcasting, and close connections with the Chinese diaspora around the world. On the other hand, China’s national image management is constrained by such hurdles as weak political credibility, reviving popular nationalism, and various missteps in its foreign policies. This study concludes that China’s national image management will remain an uphill battle in the long run. [ABSTRACT FROM PUBLISHER]