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Investment attractiveness is an important parameter for making decision about investing. The steel industry in spite of temporary difficulties, was always attractive for capital investment. The significance of metallurgy from the viewpoint of GDP formation was determined by the relevance of the research topic. It was revealed that many scientists use to evaluate the investment attractiveness of enterprises, the indicators characterizing the financial state and did not include in their models the growth prospects of companies. The article analyzes the value chain of M. Porter with a view to the formation on its basis of key factors of success (KFU) metallurgical enterprises, making it attractive to investors. Indicators have been defined that characterize the KFU. The authors propose a modified value chain for steel companies, which is based on the value chain by M. Porter. The analytical results confirmed the possibility of practical use «value chain» for making investment decisions.

The article discusses the importance and features of the creative economy. Showing characteristics of the region with the creative economy, associated with the presence of tangible and intangible creative factors. It reflected the special role of the cultural environment, characterized by the possibility of different cultures in the region’s creative economy. Describes the operational orientation Creative culture and problems of its formation.