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Summary: Using recent research on development projects around the world, this book argues that culture has become an explicit tool and framework for development discourse and practice. Providing a theoretical and empirically informed critique, this informative book includes conceptual overviews and case studies on topics such as: development for indigenous people natural resource management social capital and global markets for Third World music post-apartheid South Africa cultural difference in the USA’s late capitalism. The editor concludes by evaluating the outcomes of development’s ‘cultural turn’, proposing a framework for future work in this field. By combining case studies from both ‘Third World’ and ‘First World’ countries, the book, ideal for those in the fields of geography, culture and development studies, raises innovative questions about the ‘transferability’ of notions of culture across the world, and the types of actors involved.

Summary: Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice.

Summary: Citizen Media and Public Spaces presents a pioneering exploration of citizen media as a highly interdisciplinary domain that raises vital political, social and ethical issues relating to conceptions of citizenship and state boundaries, the construction of publics and social imaginaries, processes of co-optation and reverse co-optation, power and resistance, the ethics of witnessing and solidarity, and novel responses to the democratic deficit. Framed by a substantial introduction by the editors, the twelve contributions to the volume interrogate the concept of citizen media theoretically and empirically, and offer detailed case studies that extend from the UK to Russia and Bulgaria and from China to Denmark and the liminal spaces within which a growing number of refugees now live.

Summary: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic are.

Summary: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience for you and your students. Here's how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Summary: In this thorough update of one of the classic texts of media and cultural studies, Douglas Kellner argues that media culture is now the dominant form of culture that socializes us and provides and plays major roles in the economy, polity, and social and cultural life. The book includes a series of lively studies that both illuminate contemporary culture and society, while providing methods of analysis, interpretation, and critique to engage contemporary U.S. culture. Many people today talk about cultural studies, but Kellner actually does it, carrying through a unique mixture of theoretical analysis and concrete discussions of some of the most popular and influential forms of contemporary media culture. Studies cover a wide range of topics including: Reagan and Rambo; horror and youth films; women’s films, the TV series Orange is the New Black and Hulu’s TV series based on Margaret Atwood’s The Handmaid’s Tale; the films of Spike Lee and African American culture; Latino films and cinematic narratives on migration; female pop icons Madonna, Beyoncé, and Lady Gaga; fashion and celebrity; television news, documentary films, and the recent work of Michael Moore; fantasy and science fiction, with focus on the cinematic version of Lord of the Rings, Philip K. Dick and the Blade Runner films, and the work of David Cronenberg.