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Ensuring the sustainable financial success of companies through the application of the principle of social responsibility is the way through which traditional and preindustrial economies can develop and create prosperity (Young, 2009). Connecting social responsibility to European strategies, to economic theories which place national economies in different stages of development, to the CRT principles and criteria, has the role to emphasise the real fund of the concept. It is not important what the company does with 0,003 out of turnover for charity purpose, but how a company can gain profit contributing to the progress of society and to what extent the personal interest from the perspective of the wholeness can intersect the interests of the companies with the stakeholders' interests. [ABSTRACT FROM AUTHOR]