1. THE SEXUALIZATION OF CHILDREN THROUGH ADVERTISING, FASHION BRANDS AND MEDIA.
- Author
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Llovet Rodríguez, Carmen, Díaz-Bustamante Ventisca, Mónica, and Patiño Alves, Beatriz
- Subjects
- *
ADVERTISING & children , *MAGAZINE advertising - Abstract
Kids on advertising and editorials are often portrayed like adults. Are legal and ethical codes enough to avoid them? The double aim of this research is to review the regulation in Spain and to identify sexualizing characteristics through indepth interviews to childhood experts, a survey among individuals from children environment and a content analysis of children commercial pages in fashion magazines. The results have showed that minor has a reinforced protection about every communication activity aimed to the trade of products that has a clearly sexual content because it can influence negatively in the psychophysical development. Nevertheless, complaints are needed to apply the regulation. Besides, children are sexualized in new formats added to conventional advertising and though new items related to makeup, hairstyles, accessories and provocative postures or gestures. [ABSTRACT FROM AUTHOR]
- Published
- 2016