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This article applies the framework of possible selves to the motivation and persistence behaviours of one group of university students. We draw on possible selves to consider how particular goal-focused actions and life experiences may significantly shape movements towards imagined futures. Utilising a narrative approach from longitudinal data, this article considers the ways in which possible selves were articulated by five first-in-family students, all of whom were mature-aged women returning to formal learning. A series of vignettes enabled us to explore how students themselves conceived of this movement into university, and how hoped-for selves were considered and enacted (or not). The ways in which societal expectations and expected life trajectories impact (re)conceptualisation of ‘selves’ are discussed, particularly when individuals choose an unexpected or non-normative life course.

This article applies the framework of possible selves to the motivation and persistence behaviours of one group of university students. We draw on possible selves to consider how particular goal-focused actions and life experiences may significantly shape movements towards imagined futures. Utilising a narrative approach from longitudinal data, this article considers the ways in which possible selves were articulated by five first-in-family students, all of whom were mature-aged women returning to formal learning. A series of vignettes enabled us to explore how students themselves conceived of this movement into university, and how hoped-for selves were considered and enacted (or not). The ways in which societal expectations and expected life trajectories impact (re)conceptualisation of ‘selves’ are discussed, particularly when individuals choose an unexpected or non-normative life course.

This article applies the framework of possible selves to the motivation and persistence behaviours of one group of university students. We draw on possible selves to consider how particular goal-focused actions and life experiences may significantly shape movements towards imagined futures. Utilising a narrative approach from longitudinal data, this article considers the ways in which possible selves were articulated by five first-in-family students, all of whom were mature-aged women returning to formal learning. A series of vignettes enabled us to explore how students themselves conceived of this movement into university, and how hoped-for selves were considered and enacted (or not). The ways in which societal expectations and expected life trajectories impact (re)conceptualisation of ‘selves’ are discussed, particularly when individuals choose an unexpected or non-normative life course.

I remember brushing my teeth over the green enamel sink. I would gaze out the window at a prominent grandmother and ponder her age. This grandmother had soft pink skin, smooth and dimpled, and incredible curves that burled in places. She stood at least 25 metres tall. She was one of the sentinel trees which stood strong on the property where I grew up in Colo Heights, northwest of Sydney, at the edge of Darkinjung Country. Belonging to the Angophora costata family, she, like me, is part of human and non-human kinship networks that connect us with Country. To begin to understand this connection, you might start by thinking about how every native tree on this property grows in its perfect place. Thousands of generations of evolution caused for it to grow right there. Each plant belongs to that very soil, and under that particular sky. Each plant is connected to the next, also growing in its own perfect way. Just like this grandmother tree, the plants are all families to each other. A community that is woven together with every element of nature participating. This is Country. It includes the plants, the animals, the weather, rocks, fire, soils, waters, air, all of planet Earth. The powerful celestial beings too. They are all crucially important, in their belonging place. Humans are part of this community, evolving together. Our relationships with each other, human and non-human, helped us thrive as the longest continuous culture on Earth. There is much to learn from honouring this connection. These are not new thoughts. I am not trying to be a clever person. Indigenous people have shared this story for millennia. Indigenous people have adamantly protested against greedy environmental destruction.

Autobiographical memory is vital for our well-being and therefore used in therapeutic interventions. However, not much is known about the (neural) processes by which reliving memories can have beneficial effects. This study investigates what brain activation patterns and memory characteristics facilitate the effectiveness of reliving positive autobiographical memories for mood and sense of self. Particularly, the role of vividness and autonoetic consciousness is studied. Participants (N= 47) with a wide range of trait self-esteem relived neutral and positive memories while their bold responses, experienced vividness of the memory, mood, and state self-esteem were recorded. More vivid memories related to better mood and activation in amygdala, hippocampus and insula,indicative of increased awareness of oneself (i.e., prereflective aspect of autonoetic con-sciousness). Lower vividness was associated with increased activation in the occipital lobe, PCC, and precuneus, indicative of a more distant mode of reliving. While individuals with lower trait self-esteem increased in state self-esteem, they showed less deacti-vation of the lateral occipital cortex during positive memories. In sum, the vividness of the memory seemingly distinguished a more immersed and more distant manner of memory reliving. In particular, when reliving positive memories higher vividness facilitated increased prereflective autonoetic consciousness, which likely is instrumental in boosting mood.

Autobiographical memory is vital for our well-being and therefore used in therapeutic interventions. However, not much is known about the (neural) processes by which reliving memories can have beneficial effects. This study investigates what brain activation patterns and memory characteristics facilitate the effectiveness of reliving positive autobiographical memories for mood and sense of self. Particularly, the role of vividness and autonoetic consciousness is studied. Participants (N= 47) with a wide range of trait self-esteem relived neutral and positive memories while their bold responses, experienced vividness of the memory, mood, and state self-esteem were recorded. More vivid memories related to better mood and activation in amygdala, hippocampus and insula,indicative of increased awareness of oneself (i.e., prereflective aspect of autonoetic con-sciousness). Lower vividness was associated with increased activation in the occipital lobe, PCC, and precuneus, indicative of a more distant mode of reliving. While individuals with lower trait self-esteem increased in state self-esteem, they showed less deacti-vation of the lateral occipital cortex during positive memories. In sum, the vividness of the memory seemingly distinguished a more immersed and more distant manner of memory reliving. In particular, when reliving positive memories higher vividness facilitated increased prereflective autonoetic consciousness, which likely is instrumental in boosting mood.

Autobiographical memory is vital for our well-being and therefore used in therapeutic interventions. However, not much is known about the (neural) processes by which reliving memories can have beneficial effects. This study investigates what brain activation patterns and memory characteristics facilitate the effectiveness of reliving positive autobiographical memories for mood and sense of self. Particularly, the role of vividness and autonoetic consciousness is studied. Participants (N= 47) with a wide range of trait self-esteem relived neutral and positive memories while their bold responses, experienced vividness of the memory, mood, and state self-esteem were recorded. More vivid memories related to better mood and activation in amygdala, hippocampus and insula,indicative of increased awareness of oneself (i.e., prereflective aspect of autonoetic con-sciousness). Lower vividness was associated with increased activation in the occipital lobe, PCC, and precuneus, indicative of a more distant mode of reliving. While individuals with lower trait self-esteem increased in state self-esteem, they showed less deacti-vation of the lateral occipital cortex during positive memories. In sum, the vividness of the memory seemingly distinguished a more immersed and more distant manner of memory reliving. In particular, when reliving positive memories higher vividness facilitated increased prereflective autonoetic consciousness, which likely is instrumental in boosting mood.

Autobiographical memory is vital for our well-being and therefore used in therapeutic interventions. However, not much is known about the (neural) processes by which reliving memories can have beneficial effects. This study investigates what brain activation patterns and memory characteristics facilitate the effectiveness of reliving positive autobiographical memories for mood and sense of self. Particularly, the role of vividness and autonoetic consciousness is studied. Participants (N= 47) with a wide range of trait self-esteem relived neutral and positive memories while their bold responses, experienced vividness of the memory, mood, and state self-esteem were recorded. More vivid memories related to better mood and activation in amygdala, hippocampus and insula,indicative of increased awareness of oneself (i.e., prereflective aspect of autonoetic con-sciousness). Lower vividness was associated with increased activation in the occipital lobe, PCC, and precuneus, indicative of a more distant mode of reliving. While individuals with lower trait self-esteem increased in state self-esteem, they showed less deacti-vation of the lateral occipital cortex during positive memories. In sum, the vividness of the memory seemingly distinguished a more immersed and more distant manner of memory reliving. In particular, when reliving positive memories higher vividness facilitated increased prereflective autonoetic consciousness, which likely is instrumental in boosting mood.

Background ‘Transactional sex’, defined as a non-marital, non-commercial sexual relationship in which money or material goods are exchanged for sex, is associated with young women’s increased vulnerability to HIV infection. Existing research illustrates that the motivations for transactional sex are complex. The fulfilment of psycho-social needs such as the need to belong to a peer group are important factors underlying young women’s desires to obtain certain consumption items and thus engage in transactional sex. Methods We use a mixed-methods approach to explore the relationship between transactional sex and consumption patterns among young women in rural Mpumalanga province, South Africa. In the secondary analysis of 693 sexually active young women, we use factor analysis to group the different consumption items and we use multivariable logistic regression to demonstrate the relationship between transactional sex and consumption patterns. The qualitative study uses five focus group discussions and 19 in-depth interviews to explore further young women’s motivations for acquiring different consumption items. Results The quantitative results show that young women that engage in transactional sex have higher odds of consuming items for entertainment (e.g., movie tickets) than on practical items (e.g., food and groceries). The qualitative findings also revealed that young women’s perceptions of items that were considered a ‘need’ were strongly influenced by peer pressure and a desire for improved status. Further, there was a perception that emerged from the qualitative data that relationships with sugar daddies offered a way to acquire consumer goods associated with a ‘modern lifestyle’, such as items for personal enhancement and entertainment. However, young women seem aware of the risks associated with such relationships. More importantly, they also develop relationship with partners of similar age, albeit with the continued expectation of material exchange, despite

Evidence-based medical practice is best achieved by developing research understanding in medical practitioners. To this end, medical councils worldwide increasingly recognise the importance of medical schools graduating students with well-developed research skills and research capacity. To meet this need, the principles of programmatic assessment were implemented in designing a research and critical analysis curriculum and assessment program that aimed to enhance the research and critical analysis skills of medical students. The program was developed by mapping assessment tasks to a research capabilities framework that was in turn scaffolded to different levels of Miler's pyramid. The curriculum and assessments were integrated with the science, clinical, and professional aspects of the medical course. The progressive longitudinal development of research skills, with feedback and academic mentoring, culminated in the students' capacity to undertake an independent research project. Designing an assessment program for learning encouraged students to develop their research capacity by involving them in their learning.

Evidence-based medical practice is best achieved by developing research understanding in medical practitioners. To this end, medical councils worldwide increasingly recognise the importance of medical schools graduating students with well-developed research skills and research capacity. To meet this need, the principles of programmatic assessment were implemented in designing a research and critical analysis curriculum and assessment program that aimed to enhance the research and critical analysis skills of medical students. The program was developed by mapping assessment tasks to a research capabilities framework that was in turn scaffolded to different levels of Miler's pyramid. The curriculum and assessments were integrated with the science, clinical, and professional aspects of the medical course. The progressive longitudinal development of research skills, with feedback and academic mentoring, culminated in the students' capacity to undertake an independent research project. Designing an assessment program for learning encouraged students to develop their research capacity by involving them in their learning.

Drawn from a sample of 88 Indigenous young people in five locations in urban and remote Northern Australia, this research utilised a combination of qualitative approaches to encourage young people to discuss their ideas about sexual relationships and violence. Indigenous youth discussed highly public displays of violence, as well as violence within intimate settings and the interrelationships between these two arenas. A key finding of this research was that young people described violence as an accepted part of their sexual relationships and this normalisation led to significant tensions in their experiences and management of their everyday relationships. While violence around young people's relationships in remote communities was reported to some extent as being controlled through both the public and controlled form they take, we found that the increasing mobility of young people from remote to urban locations due to education opportunities and the impact of social media can lead to more serious forms of violence and tension in the maintenance of young people's sexual relationships. This contributes new findings to the literature on Indigenous young people's experiences in relationship forming and management, an area that has received little attention in the academic literature.

International field placements have become increasingly popular, in line with globalisation (Panos, 2005), and global interdependance (Pettys et al., 2005). Key areas of learning for social work students undertaking an international field placement include international comparison (Healy, 2008), cross-cultural skills and anti-colonialist practice (Gray, 2005), and the development of cultural sensitivity and ethnorelativism (Engstrom and Jones, 2007).

How can patients be better facilitated in their efforts to transition towards a mindful, nonjudgmental attitude? While much research suggests that this is a crucial milestone on the road to recovery, clinical experience has shown that clients often resist embracing this new attitude toward their symptoms, thus making mindfulness-based interventions difficult or even impossible to implement for certain client groups. This article proposes that the adoption of mindfulness skills can be greatly expedited by using psychophysiological sensors. David Barlow's Unified Protocol is used as a model for illustrating that a mindfulness-based intervention can serve as the basis for a further integrative approach, combining the Unified Protocol, psychophysiological sensors, and acceptance training, ultimately providing the best of all three worlds. It is proposed that psychophysiological sensors are a natural teaching and demonstration tool for mindfulness skills, both quickening the learning process and providing the therapist and client with instrumental measures that enrich the pool of information available to them. The way in which sensor enhanced mindfulness training can be construed as a form of "exposure to the other," thus leading to emotional self-regulation, is discussed. This paper is presented as part of an ongoing project to advance the more general therapeutic approach termed sensor-enhanced therapy, which aims to enhance various existing therapies with psychophysiological sensors.

International field placements have become increasingly popular, in line with globalisation (Panos, 2005), and global interdependance (Pettys et al., 2005). Key areas of learning for social work students undertaking an international field placement include international comparison (Healy, 2008), cross-cultural skills and anti-colonialist practice (Gray, 2005), and the development of cultural sensitivity and ethnorelativism (Engstrom and Jones, 2007).

In the past 20 years, social change and expectations for both maternal and paternal responsibilities have highlighted the need for services for families to better understand the role of a father in family relationships. In Australia, as well as internationally, there have been many contested understandings about what constitutes 'good fathering' in research, social media and in the political sphere. More specifically, there has also been an emerging trend to understand the challenging task of recruiting and maintaining men's involvement in child and family services programmes, particularly those fathers who are deemed a risk to children and mothers, violent or have been separated from their children. That many child and family/welfare services have exercised dedicated effort to work with fathers is still a relatively recent phenomenon, and has only emerged following criticism that services have been too geared towards working only with mothers. Despite this increasing interest, there is still ongoing need for more research to be undertaken in Australia. An important area of focus is the views of professionals about their perception and engagement of fathers, particularly the views of fathers who are described as being absent from family-based services. The purpose of this article is to report briefly on a study undertaken to examine how child and family welfare workers engage fathers in their work. First, this paper will describe some of the social and health benefits to fathers and their children, focusing on the key role of attachment through play. Research into effective service delivery involving fathers will then be presented, concluding with key practice factors necessary for fathers to be involved in family life.

In this paper I test the capacity for functional linguistics, in particular register theory (Halliday, 2002) and cohesive harmony analysis (Hasan, 1984), to illuminate how habitual patterns of language make meat-eating and factory farming seem natural, and how certain counter discourses work to expose the seams in such practices. My primary example is an award-winning animal welfare campaign based on mock recipe cards. While such genre-bending clearly aims at bypassing reader defenses, the text’s real achievement is to combine semantic features whose co-occurrence is normally blocked by the cultural-linguistic system, allowing it to project a sophisticated food identity for readers and construe a social identity for the recipe ‘ingredients’ (pigs), realized largely through bizarre cohesive harmony. Implications discussed include relations between ‘major and minor identities’ (Lakoff, 2006), the mobilization of identity in dominant and emerging ideologies, and the limits on who/what can count as a social subject that might ‘perform’ or ‘negotiate’ identity.

This study draws from principles of the domestication concept to assess the ways in which heterosexual couples (N=48) utilise internet technology in their homes in Australia and Germany. A qualitative research design was employed to examine the integration of the internet into the household. The results focus on the time and content integration of the internet. Differences were found between the genders regarding internet use in that the interviewed women - particularly mothers - tended to use the internet more for work, household and children's activity organisation while men tended to use it to obtain solitude. In particular, German women were more interested in trying out new online activities. Also, some interviewed men use the internet to exhibit their technological prowess. It seems that a reproduction of traditional gender roles is still apparent in the context of household internet usage, especially for parents.

This study draws from principles of the domestication concept to assess the ways in which heterosexual couples (N=48) utilise internet technology in their homes in Australia and Germany. A qualitative research design was employed to examine the integration of the internet into the household. The results focus on the time and content integration of the internet. Differences were found between the genders regarding internet use in that the interviewed women - particularly mothers - tended to use the internet more for work, household and children's activity organisation while men tended to use it to obtain solitude. In particular, German women were more interested in trying out new online activities. Also, some interviewed men use the internet to exhibit their technological prowess. It seems that a reproduction of traditional gender roles is still apparent in the context of household internet usage, especially for parents.

This study draws from principles of the domestication concept to assess the ways in which heterosexual couples (N=48) utilise internet technology in their homes in Australia and Germany. A qualitative research design was employed to examine the integration of the internet into the household. The results focus on the time and content integration of the internet. Differences were found between the genders regarding internet use in that the interviewed women - particularly mothers - tended to use the internet more for work, household and children's activity organisation while men tended to use it to obtain solitude. In particular, German women were more interested in trying out new online activities. Also, some interviewed men use the internet to exhibit their technological prowess. It seems that a reproduction of traditional gender roles is still apparent in the context of household internet usage, especially for parents.

This study draws from principles of the domestication concept to assess the ways in which heterosexual couples (N=48) utilise internet technology in their homes in Australia and Germany. A qualitative research design was employed to examine the integration of the internet into the household. The results focus on the time and content integration of the internet. Differences were found between the genders regarding internet use in that the interviewed women - particularly mothers - tended to use the internet more for work, household and children's activity organisation while men tended to use it to obtain solitude. In particular, German women were more interested in trying out new online activities. Also, some interviewed men use the internet to exhibit their technological prowess. It seems that a reproduction of traditional gender roles is still apparent in the context of household internet usage, especially for parents.

This paper explores alternative spaces for learning amongst postgraduate research (PGR) students in the form of research-related groups such as reading and discussion groups, writing groups, seminar series or social groups. Our research with PGR students and academics explores the pedagogy and role of such groups in student learning and identity formation. In this paper, we discuss our findings related to PGR student needs and the factors prompting the formation of research-related groups. A survey of 36 PGR students revealed that students were reasonably satisfied with the formal components of their research degrees such as supervision and mandatory units of study. Yet general dissatisfaction with other opportunities for intellectual engagement, and feelings of isolation, were also prevalent. We hypothesise that though a majority of students might feel supported to complete their higher research degree, they are not necessarily feeling supported in the transition to becoming scholars or in developing broader scholarly interests and networks. As other academic literature has opined, research-related student groups can fulfil a dual function, assisting students towards completion of their research degree but also socialising students into academia. This paper discusses the role that higher education institutions and faculties might play in supporting research-related groups. In particular, there is a balance to be achieved between facilitating groups and enabling sustainability while ensuring that PGR students maintain autonomy and a reciprocal degree of responsibility in governance of such groups, which are key to developing an academic identity.

The dictionary meanings of appropriate and misappropriate are the same: to take something for one’s own use without the owner’s permission. Appropriate also has an additional dictionary meaning: to use something for a purpose that it wasn’t originally intended for. Poetic appropriation is quite different. It does often use images without the owner’s permission and often for an unexpected purpose, but its practice descends from hermeneutics (from Hermes, the ancient Greek messenger of the gods): the ancient art of interpreting the world’s speech. Its methods derive from theories of mimesis and simulation that can be traced well beyond Plato to shamanistic practices of form shifting—of becoming animal through the use of dance, painting and masks that mimic the animal in question. To dismiss poetic appropriation as theft is to miss its purpose.

The rapid growth of the Internet has multiplied the number of users from all parts of the world as well as intensified the issue of privacy. Yet the ways in which information privacy and values affect a user's willingness to disclose and share knowledge with others remain unclear. Furthermore, very limited number of studies has addressed the privacy concerns surrounding knowledge sharing. Inherently, users may face a conflicting aspect of the situation-such as intense concerns for privacy competing with convenient ways of sharing knowledge over social networking sites (SNSs). With such gaps in the literature, we will explore the effect of information privacy concerns on knowledge sharing specifically among Middle East and North Africa (MENA) users in social networking site (SNS) activities. The overarching research question is, "In what ways do privacy values and concerns induce or deter knowledge sharing behaviors in SNS?"

People travel to different destinations for different reasons. In this study, we investigate the viability of market segmentation by personal traits (based on and exemplified by Jungian's MBTI variables) of travelers from Switzerland, by performing a data-driven a posteriori segmentation by means of k-means clustering. To identify the segmentation power of personal traits, this analysis is complemented with a multiple discriminant analysis as well as a number of contingency tests to identify differences between the segments. We identified four clearly definable segments, which differ in terms of the psychographic traits of the segment members but also in terms of some sociodemographic characteristics as well as travel profiles. Despite a growing body of work on classical market segmentation, there is a growing but still limited number of works on potentialities of psychographic approaches relating to a traveler's traits and/or peronality as a segmentation basis in tourism.

People travel to different destinations for different reasons. In this study, we investigate the viability of market segmentation by personal traits (based on and exemplified by Jungian's MBTI variables) of travelers from Switzerland, by performing a data-driven a posteriori segmentation by means of k-means clustering. To identify the segmentation power of personal traits, this analysis is complemented with a multiple discriminant analysis as well as a number of contingency tests to identify differences between the segments. We identified four clearly definable segments, which differ in terms of the psychographic traits of the segment members but also in terms of some sociodemographic characteristics as well as travel profiles. Despite a growing body of work on classical market segmentation, there is a growing but still limited number of works on potentialities of psychographic approaches relating to a traveler's traits and/or peronality as a segmentation basis in tourism.

Objectives Community-based services, such as Meals on Wheels (MOW), allow older adults to remain in their homes for as long as possible. Many MOW recipients experience decreased appetite that limits intake at mealtimes. This pilot study aimed to determine the feasibility of providing high protein high energy snacks to improve nutrient intakes of MOW clients in a regional centre of New South Wales, Australia. Participants A convenience sample of 12 MOW clients. Intervention Participants received snacks five times a week, in addition to their usual MOW order, for four weeks. Measurements Nutritional status was assessed using the Mini Nutritional Assessment tool. Pre-post changes in dietary intake were assessed using a diet history and food frequency questionnaire. Qualitative interviews conducted in clients’ homes were digitally recorded, transcribed verbatim, and themes identified. Results Post-intervention, there was a trend for an increased energy (mean = +415kJ (SD=1477)/day) and protein (+7.2 (±14.06) g/day) intake. MNA scores significantly increased (P= 0.036) and proportion of respondents categorised as ‘malnourished’ or ‘at risk of malnutrition’ decreased from 17% to 8%, and 67% to 25%, respectively (P Conclusion Provision of an additional daily mid-meal snack may be a useful addition to existing MOW services, for improved energy and protein intakes. However, not all MOW clients at risk of malnutrition perceived the snacks to be beneficial to them.

Advancing knowledge through robust research is an honourable aim- being scientific, finding the right methodology, executing project phases meticulously, and reporting on the outcomes as objectively and accurately as possible. But may I begin my inaugural editorial by saying that an even higher ideal to advancing knowledge is critiquing it as it happens. Reflective practice is not just something to be done by academics in their teaching- reflective practice is what we should all be doing as we go about undertaking our various day-to-day work tasks. For the engineer engaged in research and development, whether in industry or government, reflective practice means to analytically critique what they are doing and why they are doing it. The answers to these questions are not simple and often confronting, and beginning a dialogue with peers, superiors, and employers can be difficult if the mechanisms for open discourse are not espoused by one's organisation.

presented at Australian and New Zealand Marketing Academy Conference, Adelaide, 3-5 Dec 2012

Objectives Community-based services, such as Meals on Wheels (MOW), allow older adults to remain in their homes for as long as possible. Many MOW recipients experience decreased appetite that limits intake at mealtimes. This pilot study aimed to determine the feasibility of providing high protein high energy snacks to improve nutrient intakes of MOW clients in a regional centre of New South Wales, Australia. Participants A convenience sample of 12 MOW clients. Intervention Participants received snacks five times a week, in addition to their usual MOW order, for four weeks. Measurements Nutritional status was assessed using the Mini Nutritional Assessment tool. Pre-post changes in dietary intake were assessed using a diet history and food frequency questionnaire. Qualitative interviews conducted in clients’ homes were digitally recorded, transcribed verbatim, and themes identified. Results Post-intervention, there was a trend for an increased energy (mean = +415kJ (SD=1477)/day) and protein (+7.2 (±14.06) g/day) intake. MNA scores significantly increased (P= 0.036) and proportion of respondents categorised as ‘malnourished’ or ‘at risk of malnutrition’ decreased from 17% to 8%, and 67% to 25%, respectively (P Conclusion Provision of an additional daily mid-meal snack may be a useful addition to existing MOW services, for improved energy and protein intakes. However, not all MOW clients at risk of malnutrition perceived the snacks to be beneficial to them.

People travel to different destinations for different reasons. In this study, we investigate the viability of market segmentation by personal traits (based on and exemplified by Jungian's MBTI variables) of travelers from Switzerland, by performing a data-driven a posteriori segmentation by means of k-means clustering. To identify the segmentation power of personal traits, this analysis is complemented with a multiple discriminant analysis as well as a number of contingency tests to identify differences between the segments. We identified four clearly definable segments, which differ in terms of the psychographic traits of the segment members but also in terms of some sociodemographic characteristics as well as travel profiles. Despite a growing body of work on classical market segmentation, there is a growing but still limited number of works on potentialities of psychographic approaches relating to a traveler's traits and/or peronality as a segmentation basis in tourism.

Purpose: People travel to different destinations for different reasons. In this study, we investigate the viability of market segmentation by personal traits (based on and exemplified by Jungian MBTI variables) of travellers from Switzerland. Design/methodology/approach: We performed a data-driven a-posteriori segmentation by means of k-means clustering. To identify the segmentation power of personal traits, this analysis was complemented with a multiple discriminant analysis as well as a number of contingency tests to identify differences between the segments. Findings: we identified four clearly delimitable segments. They not only differ in terms of the psychographic traits of the segment members but also in terms of their socio-demographic characteristics as well as travel profiles. Originality/value: Despite a growing body of work on classical market segmentation, there is still a limited number of works on potentialities of psychographic approaches relating to a traveller's traits and/ or personality as a segmentation basis in tourism.

Purpose: People travel to different destinations for different reasons. In this study, we investigate the viability of market segmentation by personal traits (based on and exemplified by Jungian MBTI variables) of travellers from Switzerland. Design/methodology/approach: We performed a data-driven a-posteriori segmentation by means of k-means clustering. To identify the segmentation power of personal traits, this analysis was complemented with a multiple discriminant analysis as well as a number of contingency tests to identify differences between the segments. Findings: we identified four clearly delimitable segments. They not only differ in terms of the psychographic traits of the segment members but also in terms of their socio-demographic characteristics as well as travel profiles. Originality/value: Despite a growing body of work on classical market segmentation, there is still a limited number of works on potentialities of psychographic approaches relating to a traveller's traits and/ or personality as a segmentation basis in tourism.

Purpose: People travel to different destinations for different reasons. In this study, we investigate the viability of market segmentation by personal traits (based on and exemplified by Jungian MBTI variables) of travellers from Switzerland. Design/methodology/approach: We performed a data-driven a-posteriori segmentation by means of k-means clustering. To identify the segmentation power of personal traits, this analysis was complemented with a multiple discriminant analysis as well as a number of contingency tests to identify differences between the segments. Findings: we identified four clearly delimitable segments. They not only differ in terms of the psychographic traits of the segment members but also in terms of their socio-demographic characteristics as well as travel profiles. Originality/value: Despite a growing body of work on classical market segmentation, there is still a limited number of works on potentialities of psychographic approaches relating to a traveller's traits and/ or personality as a segmentation basis in tourism.

This study utilised semi-structured interviews to investigate how women expecting a first baby perceived print advertisements for 'toddler milks' in order to determine whether they function as indirect advertising for infant and follow-on formula. Examination of the marketing literature, analysis of the advertisers' websites and the advertisements themselves provided sources of triangulation. Fifteen women expecting a first baby were recruited from antenatal classes conducted by staff of the Northern Sydney Central Coast Area Health Service. These respondents clearly understood toddler milk advertisements to be promoting a range of products that included infant and follow-on formula and accepted their claims quite uncritically. These claims contradicted public health messages about breastfeeding and the evidence of health risks associated with formula feeding. Toddler milk advertisements appear to function as indirect advertising for infant and follow-on formula. The Marketing in Australia of Infant Formula: Manufacturers' and Importers' Agreement is failing to protect the Australian community from the advertising of breastmilk substitutes as required by World Health Assembly Resolution 33.47, the International Code of Marketing of Breastmilk Substitutes. Further research is recommended to determine whether the responses of this group of primiparous women from a single area in NSW are representative of the wider population of Australian mothers.

The transition from pre-school to Kindergarten is an important part of a child’s learning journey. In the early childhood setting children develop interests, knowledge and learning preferences that often remain unknown in the early days of Kindergarten. We argue that from this young age children can identify and articulate learning preferences as they use their literate practices to communicate their preferences, aspirations and reflections. Digital Stories are short, personal, multimedia presentations created through image (from still and/or video cameras), which are then edited on a computer with video editing software to include a spoken narrative. In this paper we share a project where a cohort of children in transition from pre-school to Kindergarten developed personal digital stories introducing themselves and their learning preferences and interests to their future Kindergarten teacher. Learning events and practices as identified by the children will be shared as we investigate their language choices throughout these experiences. Our analysis reveals implications and makes recommendations for those working with children in the early years of schooling. In presenting the paper we will share examples, the process of construction and our reflections on the children’s use of language.

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children reported being attracted to the advertisements because of specific elements of the marketing strategies utilised. Some children were able to recognise the persuasive intent of the media, whereas others did not even identify the pages as advertisements. Conclusions: It was clear from the children’s responses that these types of relationshipbuilding marketing communications influence children’s attitudes towards branded food products and their views on the nutritional value and social meanings of food.

This study utilised semi-structured interviews to investigate how women expecting a first baby perceived print advertisements for 'toddler milks' in order to determine whether they function as indirect advertising for infant and follow-on formula. Examination of the marketing literature, analysis of the advertisers' websites and the advertisements themselves provided sources of triangulation. Fifteen women expecting a first baby were recruited from antenatal classes conducted by staff of the Northern Sydney Central Coast Area Health Service. These respondents clearly understood toddler milk advertisements to be promoting a range of products that included infant and follow-on formula and accepted their claims quite uncritically. These claims contradicted public health messages about breastfeeding and the evidence of health risks associated with formula feeding. Toddler milk advertisements appear to function as indirect advertising for infant and follow-on formula. The Marketing in Australia of Infant Formula: Manufacturers' and Importers' Agreement is failing to protect the Australian community from the advertising of breastmilk substitutes as required by World Health Assembly Resolution 33.47, the International Code of Marketing of Breastmilk Substitutes. Further research is recommended to determine whether the responses of this group of primiparous women from a single area in NSW are representative of the wider population of Australian mothers.

This study utilised semi-structured interviews to investigate how women expecting a first baby perceived print advertisements for 'toddler milks' in order to determine whether they function as indirect advertising for infant and follow-on formula. Examination of the marketing literature, analysis of the advertisers' websites and the advertisements themselves provided sources of triangulation. Fifteen women expecting a first baby were recruited from antenatal classes conducted by staff of the Northern Sydney Central Coast Area Health Service. These respondents clearly understood toddler milk advertisements to be promoting a range of products that included infant and follow-on formula and accepted their claims quite uncritically. These claims contradicted public health messages about breastfeeding and the evidence of health risks associated with formula feeding. Toddler milk advertisements appear to function as indirect advertising for infant and follow-on formula. The Marketing in Australia of Infant Formula: Manufacturers' and Importers' Agreement is failing to protect the Australian community from the advertising of breastmilk substitutes as required by World Health Assembly Resolution 33.47, the International Code of Marketing of Breastmilk Substitutes. Further research is recommended to determine whether the responses of this group of primiparous women from a single area in NSW are representative of the wider population of Australian mothers.

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children reported being attracted to the advertisements because of specific elements of the marketing strategies utilised. Some children were able to recognise the persuasive intent of the media, whereas others did not even identify the pages as advertisements. Conclusions: It was clear from the children’s responses that these types of relationshipbuilding marketing communications influence children’s attitudes towards branded food products and their views on the nutritional value and social meanings of food.

This study utilised semi-structured interviews to investigate how women expecting a first baby perceived print advertisements for 'toddler milks' in order to determine whether they function as indirect advertising for infant and follow-on formula. Examination of the marketing literature, analysis of the advertisers' websites and the advertisements themselves provided sources of triangulation. Fifteen women expecting a first baby were recruited from antenatal classes conducted by staff of the Northern Sydney Central Coast Area Health Service. These respondents clearly understood toddler milk advertisements to be promoting a range of products that included infant and follow-on formula and accepted their claims quite uncritically. These claims contradicted public health messages about breastfeeding and the evidence of health risks associated with formula feeding. Toddler milk advertisements appear to function as indirect advertising for infant and follow-on formula. The Marketing in Australia of Infant Formula: Manufacturers' and Importers' Agreement is failing to protect the Australian community from the advertising of breastmilk substitutes as required by World Health Assembly Resolution 33.47, the International Code of Marketing of Breastmilk Substitutes. Further research is recommended to determine whether the responses of this group of primiparous women from a single area in NSW are representative of the wider population of Australian mothers.

The transition from pre-school to Kindergarten is an important part of a child’s learning journey. In the early childhood setting children develop interests, knowledge and learning preferences that often remain unknown in the early days of Kindergarten. We argue that from this young age children can identify and articulate learning preferences as they use their literate practices to communicate their preferences, aspirations and reflections. Digital Stories are short, personal, multimedia presentations created through image (from still and/or video cameras), which are then edited on a computer with video editing software to include a spoken narrative. In this paper we share a project where a cohort of children in transition from pre-school to Kindergarten developed personal digital stories introducing themselves and their learning preferences and interests to their future Kindergarten teacher. Learning events and practices as identified by the children will be shared as we investigate their language choices throughout these experiences. Our analysis reveals implications and makes recommendations for those working with children in the early years of schooling. In presenting the paper we will share examples, the process of construction and our reflections on the children’s use of language.

The transition from pre-school to Kindergarten is an important part of a child’s learning journey. In the early childhood setting children develop interests, knowledge and learning preferences that often remain unknown in the early days of Kindergarten. We argue that from this young age children can identify and articulate learning preferences as they use their literate practices to communicate their preferences, aspirations and reflections. Digital Stories are short, personal, multimedia presentations created through image (from still and/or video cameras), which are then edited on a computer with video editing software to include a spoken narrative. In this paper we share a project where a cohort of children in transition from pre-school to Kindergarten developed personal digital stories introducing themselves and their learning preferences and interests to their future Kindergarten teacher. Learning events and practices as identified by the children will be shared as we investigate their language choices throughout these experiences. Our analysis reveals implications and makes recommendations for those working with children in the early years of schooling. In presenting the paper we will share examples, the process of construction and our reflections on the children’s use of language.

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children reported being attracted to the advertisements because of specific elements of the marketing strategies utilised. Some children were able to recognise the persuasive intent of the media, whereas others did not even identify the pages as advertisements. Conclusions: It was clear from the children’s responses that these types of relationshipbuilding marketing communications influence children’s attitudes towards branded food products and their views on the nutritional value and social meanings of food.

This paper focuses on how Australian audiences who meet the BMI criteria of being obese or morbidly obese read the television program The Biggest Loser. The study consisted of 152 semi-structured interviews in which people were asked about media representations of obesity in general and The Biggest Loser in particular. Four central themes emerged from our analysis of the interview data: Showing the struggle; Watching the transformation; Creating unrealistic expectations; Reinforcing misconceptions and exploiting people. Many people were reflexive about their complicity as viewers in a process in which obese people, like themselves, are ridiculed and humiliated and, while many challenged the contrived format of the program, very few questioned its underlying assumption about the importance of losing weight. These findings are discussed in relation to previous research with viewers of The Biggest Loser and situated in the context of theorising about obesity, and reality and makeover television programs.