1. Bulk analgesic producers brace for naproxen blow
- Author
-
LePree, Joy
- Subjects
Analgesics -- Market share ,Pharmaceutical industry -- Market share ,Advertising, marketing and public relations ,Business ,Chemicals, plastics and rubber industries ,Aleve (Medication) -- Market share - Abstract
The introduction of the pain-reliever Aleve, an over-the-counter form of naproxen, is expected to have a significant impact on the overall analgesics market. Bulk analgesic manufacturers believe that their segment of the market will remain stable, but that competition will intensify at the retail level, which could cause smaller manufacturers to drop out of the market. The effect of Aleve's introduction on each of the major types of analgesics is also discussed.
- Published
- 1994