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Start Over Descriptor "Management information systems -- Marketing" Publisher reed business information, inc. (us)
8 results on '"Management information systems -- Marketing"'

1. Software's big 50

Author

Davis, Leila

Subjects
User need, Company marketing practices, MIS, Software quality, End user, Computer software industry -- Marketing, Software -- Marketing, End users, Management information systems -- Marketing
Abstract

SOFTWARE'S BIG 50 Revenues earned in 1989 by the nation's top 50 independent software vendors soared by 46% over the previous year, according to the first annual DATAMATION report on […]

Published
1990

2. Users as vendors; with demand for value-added dp services soaring, everyone's getting into the act

Author

Welles, Nancy

Subjects
Merrill Lynch & Company Inc. -- Management, McKesson Corp. -- Management, computer industry -- Management, Software -- Marketing, Financial services industry -- Management, Management information systems -- Marketing, Business, Computers
Abstract

Quotron Systems of Los Angeles, the largest vendor of stock quotes, used to be a popular growth stock. But word got out that Merrill Lynch & Co, New York, the [...]

Published
1984

4. Will success spoil IBM?

Author

Freedman, David H.

Subjects
International Business Machines Corp. -- Marketing, computer industry -- Marketing, Management information systems -- Marketing, Business, Computers and office automation industries
Published
1984

5. The selling of IS

Author

Carlyle, Ralph Emmett

Subjects
Software development/engineering, Company marketing practices, MIS, Software quality, Software -- Marketing, Software engineering -- Marketing, Management information systems -- Marketing
Abstract

The Selling of IS For some, they are just techies: amateurs playing business games, but devoid of business sense--a passing fad. For others, they personify a trend in which centers […]

Published
1989

6. Imagine a method in the madness

Author

Fegreus, Jack

Subjects
Support services, Company marketing practices, MIS, Customer service, Client/server architecture, Digital Equipment Corp. -- Marketing, Client/server architecture -- Marketing, Management information systems -- Marketing, Customer service
Abstract

On Tuesday of this week, the remaking of Digital into the Open Client/Server Company will retake center stage as the Maynard juggernaut heads back out into the road preaching the […]

Published
1994

7. Software developers are working on programs to make cell control more responsive to CIM needs

Author

Harvey, Robert E.

Subjects
ITP Enterprise Software Inc. -- Marketing, Computer-integrated manufacturing, Management information systems -- Marketing, Computer software industry -- Research, Business, Metals, metalworking and machinery industries
Abstract

Software Developers Are Working On Programs to Make Cell Control More Responsive to CIM Needs Creating 'Bridges' Between Shop Floor And Front Office Is the Main Goal In industry's push [...]

Published
1988

8. DEC signs pact to push PC-based planning package

Author

Grygo, Gene

Subjects
Company marketing practices, MIS, Software quality, Contract agreement, Index Technology Corp. -- Contracts -- Marketing, Digital Equipment Corp. -- Contracts -- Marketing, PC Prism (Computer program) -- Marketing, DEC DECstation (MIPS-based microcomputer), Business plans, Software -- Marketing, Computer-aided software engineering, Business planning, Management information systems -- Marketing
Abstract

DEC Signs Pact To Push PC-Based Planning Package CAMBRIDGE, Mass. -- Index Technology has signed a referral agreement under which DEC will market a PC-based systems planning package from Index […]

Published
1989

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