1. SELLING SOLO TRAVEL.
- Author
-
PIKE, JOE and TURNER, MATT
- Subjects
TRAVEL -- Marketing ,TRAVELER attitudes ,TRAVEL agents ,TOURISM marketing ,TOURIST attractions - Abstract
The article presents tips for travel agents, supplier representatives and other tourism professionals on ways to market solo travel packages. Topics covered include the value solo travelers place on customization, their brand loyalty, and the most popular destinations for solo travelers in 2017. Also mentioned are suppliers for the solo traveling market which include G Adventures, AmaWaterways, and Silversea.
- Published
- 2017