1. THE QUEST TO DRIVE OWNERSHIP.
- Author
-
ARNOLD, THOMAS K.
- Subjects
MOTION pictures ,HOME entertainment industry ,FINANCE ,PRICES - Abstract
The article focuses on increasing sale of movies, television serials and filmed content through electronic means and discs. It talks about the partnership deals with retailers like media company Comcast and digital distribution service Google Play help to increase sales and growth in the home entertainment industry. It speaks about promoting sales thought other physical media such as consumer electronic company Best Buy and departmental store chain Walmart.
- Published
- 2017