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The current article reflects on the challenges of selecting and accessing participants from societies where power relations are gender-based. The paper discusses the methodological difficulties of gaining research access to professionally and educationally elite women in Pakistan's patriarchal society and suggests a strategy of "referral in-group" for recruiting interview participants. Drawing on the author's purposive sampling-based research in Pakistan, this article proposes a methodological strategy to recruit an elite population to participate in research interviews on a culturally sensitive subject, namely, patriarchal control over Pakistani women's digital lives. Furthermore, coupled with purposive sampling, this article contributes to the existing literature on elite interviewing and the growing literature on conducting research in challenging cultural environments, specifically for women. [ABSTRACT FROM AUTHOR]