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The article discusses efforts by Canadian publishers to promote more homegrown talent in response to the dominance of international bestsellers in the Canadian book market. It highlights the release of Kent Monkman's two-volume historical novel, "The Memoirs of Miss Chief Eagle Testickle," which provides a unique Indigenous perspective on Canadian history and aims to fill a gap in CanLit's representation of Indigenous people.

The article celebrates the 35th anniversary of Second Story Press, a publishing company led by Margie Wolfe, which has consistently focused on feminist-inspired books for adults and young readers. It emphasizes the importance of their mission to publish books that address social justice, queer lives, authentic voices, and disability, even when facing challenges and pushback,.

The article offers information on a archive based on the front cover featured an advertisement for the newest book by author Henryk Sienkiewicz, published on December 30, 1899.

The article offers information on an archive based on an advertisement by the Houghton, Mifflin and Co. to promote new editions of four titles such as "Uncle Tom's Cabin" and "The Scarlet Letter" in August 1885.

The article focuses on several publisher-initiated summer reading programs. It states that the imprint Little, Brown Books for Young Readers created a title suggestion list for the 2016 summer reading season using advertising in trade outlets recommendations on the publisher's social media channels. It reports Lee & Low provides lists of suggested books for grades Kindergarten through eight on its website. It mentions sell sheets created by Boyds Mills in anticipation of summer reading.

The article offers information on an achieve on D. Appleton & Co.'s advertisement of a book that documented the debate over, as the ad read, "How shall the votes be counted?" which was published on January 6, 1877.

The article reports that though more books have made it to the 2006 weekly charts than ever before, a majority of the bestsellers stayed on the charts only for four weeks or less. With title output in the U.S. approaching 200,000 copies per annum, making in on the lists was easier in 2006, but staying was harder. Several factors contributed to this trend. These include costly publication and publicity efforts, high acquisition costs, money spent on jackets and paper, a hefty advertising and marketing budget. INSET: Applause, Applause.

Focuses on how children's book author tours work from the initial conception to the event itself. Factors which have caused publishers to change the way children's books are marketed and sold; Details on how several booksellers and publishers planned for author tours; Tips for author events; Booksellers' perspective of author tours; Preparation done by authors when going on tour. INSET: Tips for Author Events: A Wish List for Success.

The article presents the views of James Daunt, chief executive officer (CEO) at publishing firm Barnes & Noble (B&N), on his role in the company. Topics discussed include planning of B&N of not spending much money on traditional advertising to push customers into stores, the Barnes & Noble Book of the Year contest and creation of bestsellers by better engaging with customers.

The article reports that electronic book publisher Open Road Integrated Media, established in 2009 by Jane Friedman and Jeffrey Sharp, now run by Paul Slavin, has changed its focus from publishing to marketing. It created the Ignition marketing services program in which it shares profits of other publishers' sales after reaching a benchmark of previous sales for titles.

The article discusses sales representatives Ann Kingman and Michael Kindness of the Random House publishing company. Topics include their interactions with customers, the reliance of booksellers on sales representatives to move book inventories, and the increasing use of online social media to promote products and interact with customers.

The article focuses on the 10-territory, one-day international launch in multiple languages of "The Land of Painted Caves," the final installment in the Earth's Children series of Jean Auel. Jennifer Weltz of the Jean v. Naggar Literary Agency, relates that the international launch in multiple languages is aimed at giving the publishers an equal opportunity to find readers. It describes the media events, interviews and publicity related to the international launch of "The Land of Painted Caves."

The article features an advertisement published in the July 8, 1933 issue of "Publishers Weekly" promoting Houghton Mifflin's use of invisible ink in printing the book "Death Behind the Door."

The article offers a look at the strategies used by faith fiction marketers. B&H publicist Julie Gwinn reveals that they will use retailer sites for their trailers, including those for two upcoming fall titles in 2008, "Shade," by John B. Olson and "Forsaken," by James David Jordan. According to Zondervan trade publisher Dudley Delfts, their marketing strategy is moving more toward social networking sites, such as Facebook, and using e-blasts to reach fans and potential readers.

This section presents books that merit a reading based on the reactions of five booksellers to more than 50 galley blurbs featured at regional trade shows. The books include "Monsters of Templeton," by Lauren Groff, "The Delivery Man," by Joe McGinniss Jr., and "The Opposite of Love," by Julie Buxbaum. The booksellers include Kathleen Caldwell, Sessalee Hensley, Valerie Koehler, Mark LaFramboise, and Karl Pohrt.

The article considers the promotional strategy implemented by Hope Innelli, vice president and associate publisher of HarperCollins, to generate interest in some of the company's older titles. Innelli made a deal with Sutter Home winery to create a multitiered marketing effort involving a contest, major retail attention and a co-branded Web presence.

The article highlights the significance of the debut tag in launching books. The debut tag affects the selling and publicity of books. The publisher of the book "The Lost Art of Keeping Secrets," by Eva Rice failed to stipulate the book as a U.S. debut. Warner Books publicist Jennifer Romanello comments on reviews and media attention gained by a debut novel.

Focuses on the growing interest of the book industry in proprietary publishing in the U.S. Comparison between proprietary and custom publishing; Reasons of other companies for not venturing into proprietary publishing; Strategy in proprietary publishing adopted by Penguin to promote its books; Role of warehouse clubs in proprietary publishing; Concept of a publishing program developed by Borders to strengthen its customer loyalty. INSET: Designer Dummies.

Examines the effectiveness of book advertisements in the U.S. Percentage of respondents to a Bookreporter.com survey in January 2004 who requested for book synopses; Magazines in which HarperCollins has placed its advertisements; Significance of political blogs to the marketing strategy of Knopf. INSET: The Art of the Jacket.

Tackles a variety of issues relevant to marketing Afro-American commercial fiction. Challenges facing publishers in marketing Afro-American novels; Importance of radio promotion to book selling; Application of book clubs to promote Afro-American novels. INSET: Zane Unveiled.

Focuses on the publicity road tour involving Simon & Schuster Children's Publishing authors D. Anne Love, Rachel Cohn and Frances O'Roark Dowell in the U.S. as of May 2003. Explanation of the genesis of the tour; Comment from the authors regarding traveling with one another; Description of the reaction of booksellers to the road tour; Books promoted during the tour.

Presents the results of a survey on the publication and marketing of books written by African-American authors in 2001. Importance of word-of-mouth advertising; Readership of books by African Americans; Factors considered in marketing such books.

Provides information on the on-demand printing used by publishers for titles that experience unexpected demand. Partnership made by publishers, distributors and retailers; Details on the commercial system of On Demand Machine Corp.; How to promote book titles that were out of print but have returned in the circulation.

Reports on the plug received by Diane Leslie for her Simon & Schuster-published autobiographical novel `Fleur De Leigh's Life of Crime,' from Random House's `Just the Fax' bookseller alert. Successful debut of the book in the fiction bestseller list; Simon & Schuster's response to the book's success; Leslie's comment about her book's success.

Reports on the role of newspapers in promoting books written by regional authors and published by local independents in the United States. Free promotional assistance by `Oregonian,' `Contra Costa Times' and `Sacramento Bee'; Promotion of the books `In the Deep Midwinter,' `Mistress of Spices' and other books; Use of book clubs; Other promotional strategies.

The author focuses on ten suggestions for novelists to use for publicizing their books. She states that the author should print up business cards for the novel as soon as the contract is signed and come up with a short pitch to describe the novel. She mentions the need to create a digital presence, with at least a website and preferably a blog or social network Facebook page. She comments on the need to hire professional publicity help and to attend writers' conferences.

The article deals with issues related to the best-selling hardcover nonfiction. It outlines some of the television (TV) appearances made by economist Dambisa Moyo for her latest book "Fifty Years of Economic Folly--and the Stark Choices Ahead." It provides an overview of the promotional efforts for the latest book from wrestler Chris Jericho titled "Undisputed: How to Become the World Champion in 1,372 Easy Steps." It relates the promo for "True You: A Journey to Finding and Loving Yourself," the memoir by Janet Jackson.

The article features the vampire novel "The Passage," by the author Justin Cronin from Texas. The novel attracted attention in the industry when Cronin signed a 5.5 million U.S. dollar three-book and movie sale. The winning bid was made by Ballantine, while film rights were bought by Fox 2000 and Ridley Scott's Scott Free Productions for 1.75 million U.S. dollars. To encourage conversation among frontline booksellers, Ballantine printed quotes from field representatives.

The article deals with the decision of Akashic Books and Greenlight Bookstore to sell the "Brooklyn Noir" series. The anthology series includes original crime and mystery stories set in various cities across the world. In early December 2009, "Oprah" magazine, the New York Times Holiday Post Blog and the "New York Post" had promoted the series leading to an increase in orders and sales. According to Akashic publisher Johnny Temple, people are acquiring several copies of the series.

The author discusses his views on the changes that book publishers should consider to save the industry. He believes that marketing is as important as producing better books. However, he thinks that publishers are overdoing things when it comes to online marketing. He adds that limiting publishers' publicity and marketing efforts to the traditional media should be the first to do, for not only it saves time and money, but it has been as effective as promoting books without the use of new media.

The article presents information on a countrywide tour to promote the new imprint, Twelve, by editor-in-chief Jonathan Karp in Washington, D.C. According to Karp, two-thirds of the books put out by publishers never get the full support of the company. They are either passion projects adored only by a single editor or repeat books that are acquired to keep an author or an agent happy.

The article talks about the blurb, an advertisement for books. It suggests that the blurb is a genre unto itself, a popular art form and the haiku of advertising. Writer Robert McCrum considers the blurb so hyperbolic a form as to require an anti-lexicon. An analysis of blurbs for the book, Writing Tools: 50 Essential Strategies for Every Write is provided.

The article focuses on the marketing approach being considered by publishing company Viking for the book War on the Middle Class, by Lou Dobbs, in the U.S. A publicity plan for the book includes a city tour and national appearances on such TV shows as Larry King Live and The Today Show. Nancy Sheppard, vice president of marketing at Viking, hopes the company can tie in with advertising on Dobbs' syndicated radio show.

Presents the author's experience concerning the publicity of her book titled "Parched." Efforts made by the author to promote her book in the public; Views about publicists; Recommendations for book authors in advertising books.

Reports on the publication of Bill Lofy's books "Politics the Wellstone Way: How to Elect Progressive Candidates and Win on Issues" and "Paul Wellstone: The Life of a Passionate Progressive." Cause of death of former U.S. Senator Paul Wellstone; Number of copies to be printed; Efforts of publishing firms in promoting the books.

Presents news briefs on the U.S. book industry as of July 25, 2005. Radio advertising efforts for the novel "Hunting Fear," by Kay Hooper; Contest held by Avon to win a weekend getaway in Florida, complete with a meet-and-greet session with author Julia Quinn; List of the nation's best sellers for the week ended July 25.

Reports on the upcoming promotion of the book "Marry Your Baby Daddy," by Maryann Reid. Schedule of the book promotion event; Invitation of New York-area couples to the event; Expectations on the event.

Focuses on the effects of the division of Viacom into two separate companies on book publisher Simon & Schuster (S&S). Issues that need to be addressed by the publisher on television promotions of brand-based books; Advantages of the joint venture between Pocket Books and MTV Books to both companies; Benefits of television exposures to S&S.

Provides information on the publishing plans of Dorchester Publishing in 2004. Success of book launching activities for the Emily series; Release of the book "Eyeliner of the Gods," by Katie Maxwell and Chloe; Prices for the promotional contest on Egyptian-themed books.

Interviews author Francine Segan about her book "The Philosopher's Kitchen." Background of Segan; Examples of Greek and Roman foods; Marketing plans for the book.