1. THE BUSINESS.
- Subjects
ORGANIZATIONAL finance ,CORPORATE sponsorship ,SPORTS sponsorship ,CHARITY golf tournaments ,FINANCE - Abstract
The article examines the finances of the Professional Golfers' Association of America. Activities of the organization financed through corporate sponsors including the automobile industry firm Mercedes-Benz, the watch maker Omega and the golf cart company Club Car are considered. A charity golf tournament conducted by the PGA for a scholarship in golf management offered to minority college students is discussed.
- Published
- 2013