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The paper reviews current trends in research on PR in the Internet. It shows the main techniques that can be used while promoting any organization. The web-site has been characterized as a basic tool of communication in the Internet. Moreover, the target groups of online Public Relations have also been presented. [ABSTRACT FROM AUTHOR]

The paper reviews current trends in ecotourism development in the world. In this article, the contribution of eco-tourism in the economy of the world and Ukraine was evaluated. The basic global issues that directly affect the implementation of ecotourism were analyzed. Besides, the characteristics of these problems were given. The research identified and analyzed the dynamic changes in travel costs after exposure to global problems. The migration in the world was described, and given the impact that unauthorized migration has on the development of ecological tourism. In addition, in the article, the authors study an analysis of climate change and changes that have occurred in various tourist destinations. In addition, the main ways, which can begin active ecotourism development and, in turn, will help to reduce the impact of global issues, were depicted. [ABSTRACT FROM AUTHOR]

The paper reviews current research approaches about ecotourism implementation in Ukraine based on world trends. It traces the prerequisites of ecotourism development in Ukrainian regions. To emphasize the perspectives of ecotourism extension one of the main natural resources was analyzed. Different opinions about warning against ecotourism development in the special protected areas were outlined. Many scientific studies about ecotourism potential were depicts in this paper. For this purpose a different evaluation methods were outlined. Special attention was paid to the research of scientists Z. You, W. Chen and L. Song. Promising directions for future research are outlined in this paper. [ABSTRACT FROM AUTHOR]