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Women's movements for equal access and representation in corporate decision-making have dramatically developed in France over the last decade. A small group of women with significant social, economic and symbolic capitals has taken the first initiatives and encouraged a growing number of executive and professional women to participate. Despite some conflicting views and struggles between them, the members of these movements mostly agree with a consensual vision, defending the idea of a renewed capitalism and the positive influence of female participation to corporate power. Because they belong both to a social movement in favor of equal opportunities and to the economic field, these actors are facing tensions and contradictions, which question the boundaries that are commonly drawn between professional practices and activism. On this matter, they have to explore a large range of evolving strategies to combine and reconcile different forms of commitment. [ABSTRACT FROM AUTHOR]